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  1. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    Go over the different KPIs and why they’re important, so you can share SEO leading indicator metrics such as traffic or site visibility and also explain how you can influence order volume outside of rankings, such as via strong referral traffic...

  2. Your Job Is to Make Google Look Good

    Yes, that's right, if you want Google traffic, your job is to make Google look good. The site they link to is being used as an authoritative source of information as backup for some point they are making.

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  3. 4 Pitfalls to Avoid Heading Into the Holidays

    Here’s what we do know: mobile is between 10 to 20 percent of retailers’ traffic today. For example, if it’s running out of a size, or a promotion needs to change, how will this information be managed?

  4. Using Analytical Analysis to Help Improve Conversions

    Does your percentage of conversions from mobile users compare with the percentage of overall mobile traffic which contributes to total site traffic? Since mobile traffic is all the rage these days and its contribution to overall site traffic is on...

  5. Writing Your Way to the Top of Search and Social Results

    After all, don’t we want to influence the quantity and quality of traffic to a website or blog from search and social? If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while...

  6. Can Groupon Break Into the Search Market?

    By beefing up its website, Groupon hopes to bring more incoming traffic, rather than relying solely on users redeeming deals via email. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more...

  7. "Which Update?" Is the Wrong Question

    A drop in traffic tied to the Panda algorithm has to be related to content, right? Let’s say for example that you noticed a drop in your organic traffic starting in late September. You may start at the most likely culprit based on which algorithms...

  8. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. An optimized local strategy aligns with storefronts, hours, inventory, and similar...