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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Here’s what we do know: mobile is between 10 to 20 percent of retailers’ traffic today. For example, if it’s running out of a size, or a promotion needs to change, how will this information be managed?

  2. Using Analytical Analysis to Help Improve Conversions

    Does your percentage of conversions from mobile users compare with the percentage of overall mobile traffic which contributes to total site traffic? Since mobile traffic is all the rage these days and its contribution to overall site traffic is on...

  3. Writing Your Way to the Top of Search and Social Results

    After all, don’t we want to influence the quantity and quality of traffic to a website or blog from search and social? If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while...

  4. Can Groupon Break Into the Search Market?

    By beefing up its website, Groupon hopes to bring more incoming traffic, rather than relying solely on users redeeming deals via email. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more...

  5. "Which Update?" Is the Wrong Question

    A drop in traffic tied to the Panda algorithm has to be related to content, right? Let’s say for example that you noticed a drop in your organic traffic starting in late September. You may start at the most likely culprit based on which algorithms...

  6. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. An optimized local strategy aligns with storefronts, hours, inventory, and similar...

  7. How to Create a Content Marketing Strategy From Your Existing SEO Content

    With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your organization’s website. The cumulative effect of this is driving more traffic...

  8. Android’s New Feature Paves Way for Apps Replacing Web

    This transition from Web to native dominance will certainly lead to a new generation of SEO: a world where traffic and attention is spread across an ecosystem of traditional websites, mobile apps, and various Internet-connected devices.

  9. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  10. "Content Performance Marketing" – 3 Steps to Future Success

    Organic traffic How much of your traffic is mobile, and how well is that segment engaging with your content? Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets...

  11. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. In my last post, I explained how mobile traffic could be impacting your Panda situation.

  12. Centralizing Location Data: 3 Steps to Local SEO Success

    Thankfully, we don't receive much walk-up traffic in our office since we cater to marketers in national-local businesses. Disseminate business data consistently; don't just fix existing information Unfortunately, as it does for so many businesses...