In his session Keyword Forensics - Exploring the Hidden Keywords That Many SEOs Miss, Search Engine Workshops' John Alexander explained the difference between straight up keyword research and keyword forensics.
Many of the results on the list will not clearly align with any user behavior, and thus are not useful from a keyword forensics standpoint. Keyword forensics is about thinking beyond search rankings and, instead, positioning yourself to serve...
The overall click fraud rate for Q4 2010 fell to 19.1 percent, down from 22.3 percent in Q3 2010 but still higher than 15.3 percent in Q4 2009, according to the latest Click Forensics data. Click Forensics also warns of a new malware scheme...
A recent Click Forensics report showed that fraud for online advertisements rose to 22.3 percent, up from 14.1 percent during the same period last year. With increased marketing spend during the holiday season, it's more important than ever that...
Click Forensics' data comes from traffic data from their client websites. According to Click Forensics, a click fraud detection firm, click fraud increased to a record 22.3 percent in Q3 of 2010. While the accuracy of the data isn't in question...
Keyword Forensics 101 - ClickZ Click Forensics reported that the overall industry average click fraud rate rose to 22.3 percent, up from 18.6 percent in Q2 2010. Traffic "Bait" and Ad Clicks: Perfect Market's Study Isn't Telling the Whole Story...
Click Forensics reported yesterday that the overall industry average click fraud rate rose to 22.3 percent, up from 18.6 percent in Q2 2010. During the past quarter, we saw a growing volume of click fraud flow through a more diverse number of...
Click Forensics identified the countries outside North America as producing the most fraudulent traffic as being: Ukraine, Japan, and the Czech Republic. Both Anchor Intelligence and Click Forensics released their quarterly click fraud reports this...
eBay has tapped Click Forensics to help them fight fraudulent clicks and low quality traffic on their site. It is crucial that we deliver the highest quality traffic to our advertising partners, and working with Click Forensics will help ensure...
At ad:tech New York this week, Click Forensics unveiled a new online audience verification platform for comparison shopping search engines. Comparison shopping engines and other content aggregators need a simple way to optimize the money they spend...
It paints a different picture than the Click Forensics report that was recently released. Where Click Forensics saw an increase, Anchor Intelligence saw a decline. Their ClearMark for Traffic system integrates with ad networks and search engines...
Click Forensics has released its click fraud report for the third quarter of 2009. The significant rise in botnet-generated click fraud lines up with recent findings of several well-known malware and online fraud tracking experts," said Paul...
Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform Posted by Nathania Johnson Sep 29, 2009 Click Forensics is enhancing their audience quality measurement platform with real-time capabilities.
Click Forensics is enhancing their audience quality measurement platform with real-time capabilities. In its simplest form, our real-time audience quality tracking capabilities make it possible for publishers and ad networks to immediately block...
Click Forensics Warns About New Botnet Posted by Nathania Johnson Sep 22, 2009 Click Forensics has noticed a new spike in click fraud traffic coming from they've dubbed the "Bahama botnet. Click Forensics has tracked instances where the Bahama...
Click Forensics has noticed a new spike in click fraud traffic coming from they've dubbed the "Bahama botnet. Click Forensics has tracked instances where the Bahama botnet has affected up to 30% of an advertiser's monthly search marketing budget.
The difference may be explained by the fact that Click Forensics monitors traffic on Google and all other networks, which may not be as "safe" as Google for advertisers. Click Forensics, the more established of the two, says click fraud reached...
Previously, Lori held executive level positions at several early-stage ventures, including Click Forensics, Webquarters, and Food.com. Brand keywords and phrases usually produce very high quality traffic.
PPC Click Fraud Rate Drops to 12.7% in Q2 2009 Posted by Nathania Johnson Jul 27, 2009 Click Forensics has released data regarding pay-per-click (PPC) fraud for the second quarter of 2009. Jul 21, 2009 Hi Does anybody has got any clue of search...
The increased diligence of online ad networks to detect and block invalid traffic sources has contributed to the decline in the overall click fraud rate this quarter," said Tom Cuthbert, president of Click Forensics.
