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Traffic Forensics

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  1. Click Fraud: What Is Your Ad Network Doing About It?

    A recent Click Forensics report showed that fraud for online advertisements rose to 22.3 percent, up from 14.1 percent during the same period last year. With increased marketing spend during the holiday season, it's more important than ever that...

  2. Click Forensics Unveils Online Audience Verification Platform for Shopping Engines

    At ad:tech New York this week, Click Forensics unveiled a new online audience verification platform for comparison shopping search engines. Comparison shopping engines and other content aggregators need a simple way to optimize the money they spend...

  3. Anchor Intelligence Reports Decline in Click Fraud, Identifies New Hotspots

    It paints a different picture than the Click Forensics report that was recently released. Where Click Forensics saw an increase, Anchor Intelligence saw a decline. Their ClearMark for Traffic system integrates with ad networks and search engines...

  4. Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform

    Click Forensics is enhancing their audience quality measurement platform with real-time capabilities. In its simplest form, our real-time audience quality tracking capabilities make it possible for publishers and ad networks to immediately block...