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  1. Using Analytical Analysis to Help Improve Conversions

    User Flow Now that we have a general understanding of overarching user flow behaviors of our converters vs.non-converters, we can likely start coming up with a little more insight on where we may be able to improve our conversation optimization...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow reports for both paid search traffic and organic search traffic Review goal flow by location (i.e.country and/or city) for both paid search traffic and organic search traffic Identify and optimize the content of the top 100 pages...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Here are the three most common AdWords mistakes that lead business owners to give up on the medium before it’s delivered the lead flow – or strategic insight – of which its capable. In other words, maybe you’re not using AdWords as effectively as...

  4. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Content that doesn't flow or build upon central concepts because it's too haphazardly put together. The vicious content cycle (wrongly) assumes that the answer to more traffic is more content. And that leads to lower traffic and fewer conversions...

  5. Forget Big Content – Small Content Is Critical to Search Success

    In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to ensure it contains the right flow and variation. Ultimately, you're looking to create a flow of content that has peaks and troughs and it is...