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Traffic Exchanges

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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad exchanges: Within the RTB ecosystem, this is the connector between advertisers and publishers. These allow the participating parties to buy and sell the remnant traffic. These allow publishers to sell the rest of the traffic within the RTB or...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  3. Recovering from Penalties, Penguin, and Panda

    What about link exchanges? If you're selling links for traffic, make sure you nofollow them. Doorways pages exist just to capture search traffic and convert the customer immediately, Enge said. So the traffic drop will be the biggest indicator...

  4. 5 Reasons Why People Hate International Search Marketing

    However, you might be surprised how lame it looks to go from $99 (U.S.to €73.65 (EU) to 4,187 Rubles (Russia) to your foreign audience if you’re just using dollar to foreign currency exchanges. In the U.S.orange is the color of road hazards...

  5. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Brands must build image-focused marketing strategies aimed at not only engaging consumers, but driving to interaction points where information exchanges can prove useful for consumers and brands. Pinterest drove 3.6% of referral traffic in January...

  6. Are You Competing with Your Own Business Identity?

    However, with today’s widespread adoption of digital media and search — and specifically local search coupled with consumers’ thirst for valuable, relevant descriptive content about a business — these formerly exclusive media outlets cross paths...

  7. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    For example, direct site buys of display advertising on specific sites is managed by one system, whereas biddable media buys on ad networks and exchanges are managed by another. However, with the biggest search company in the world, Google...