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  1. 5 Reasons Why People Hate International Search Marketing

    However, you might be surprised how lame it looks to go from $99 (U.S.to €73.65 (EU) to 4,187 Rubles (Russia) to your foreign audience if you’re just using dollar to foreign currency exchanges. In the U.S.orange is the color of road hazards...

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Brands must build image-focused marketing strategies aimed at not only engaging consumers, but driving to interaction points where information exchanges can prove useful for consumers and brands. Pinterest drove 3.6% of referral traffic in January...

  3. Are You Competing with Your Own Business Identity?

    However, with today’s widespread adoption of digital media and search — and specifically local search coupled with consumers’ thirst for valuable, relevant descriptive content about a business — these formerly exclusive media outlets cross paths...

  4. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    For example, direct site buys of display advertising on specific sites is managed by one system, whereas biddable media buys on ad networks and exchanges are managed by another. However, with the biggest search company in the world, Google...

  5. The Challenges of Measuring SEO Success, Part 2

    The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...