Twitter eyes TV, lands major advertising deal in run-up to IPO – Los Angeles TimesCiting a Financial Times report, Twitter has partnered with Publicis' Starcom MediaVest Group in a multi-year deal worth millions of dollars that will provide the...
As proof of cause and effect, Google AdWords Keyword Research Tool illustrates that monthly searches in the U.S.for “emerald dress” are currently well over 12,000. If 2012 is any indication, Pinterest will also start to serve as a secondary (search...
Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and according to a separate report from comScore, product searches on Amazon have grown 73 percent over the last year...
Base decisions on great SEO data from a variety of sources, including SERPs, organic traffic, and conversion data. The way we market, sell, deliver and report on SEO services has not kept pace and needs to catch up.
To really make something like this concrete, Justin Freid, director of search engine marketing at CMI Media, said he would like to see it done in a more competitive industry – ideally with a company that isn't already number one in the market.
Gleaning data and knowledge from our previous experiment into the Japanese market, we went heads down and dove deep into competitive keyword research. Our team of content strategists and writers took the nuances of our research and translated the...
Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India you had better consider mobile phones in your program. Research and react accordingly.
If Aliyun becomes the default engine for online buyers to research products and services, it will own data on the converting brand and product terms and could drive customers directly to its Taobao and ETao sites that could have huge implication...
Everyone seems to have a “favorite”, but any of the “Big 4” SEOmoz, Majestic SEO, Link Research Tools or Ahrefswill do the job. There are some good tools on the market like Link Detox and Remove’em to help you with link audits and even link removals.
Coca-Cola (I hear they put a penny or two into market research) is a great example. One might view this as horrendous, but traffic for the phrase that dropped more than tripled. A string of keywords or poorly written copy will only work to ensure...
When it comes time to research and buy, nearly half of all online shoppers turn to search engines or Amazon. At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and...
After all, Internet Explorer has x percent of the browser share.research market share for internet explorer) If you're paying for search traffic, you obviously want to discover high performing keywords.
Industry benchmarks cover a broad range of conversion types and situations (budgets, business objectives, market size, etc. For example, it would be much easier to have a high conversion rate for an email newsletter or free research than a sales...
Lesson #3 - Do Your Keyword Research (and Better Understand Your Users) Keyword research is really user research that details how your customers are using language to describe your products, services, and content.
Paid search – and when I say paid search I mean AdWords since Google controls almost 67 percent of the search market – has some basic, inherent problems that create a challenging environment for the B2B marketer:
SEO pros can also identify types of stories that worked well for competitors, or gaps in the market which PR teams could then write about. Through link building research (finding new opportunities and by analyzing competitors) they can provide PR...
Geo-Variance Research Explores Search Results Across 10 U.S. Linkdex notes, “When we began our research, and when we selected the verticals to look at in greater detail, we expected to find a different level of variance across different verticals.
SEO data shows keywords websites gets traffic from in the Google search engine results pages including their keyword positions, number of queries per month, relative costs, and more. One unique feature of this offering is a keyword research tool...
However, data providers, platforms, and tools have begun to evolve to the changes in market as search, social, content, and marketing finally meet at the crossroads. Searchmetrics has been focusing heavily on research on change – It has been...
With this tactic, not only can you leverage the data to author content on your own site, but now you have a list of potential prospects to market your problem-solving content to. What's great about mining your own analytics is your working with...
