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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    Use this data to understand your SEO and content performance across revenue, conversions, and traffic at a page level. In a pre-"(not provided)" world, marketers had the luxury of having access to traffic, conversion, and revenue data by keywords.

  3. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...

  4. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Knowing when, how and why your audience engages with your social media networks is key in how you market and engage. You may be surprised to find a niche social site you had no idea about is one of your biggest drivers of referring traffic.