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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation to our...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. There are a few factors that may cause unqualified traffic...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Use this data to understand your SEO and content performance across revenue, conversions, and traffic at a page level. In a pre-"(not provided)" world, marketers had the luxury of having access to traffic, conversion, and revenue data by keywords.

  4. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...

  5. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Knowing when, how and why your audience engages with your social media networks is key in how you market and engage. Then, refine your research to find where your brand’s users are. You may be surprised to find a niche social site you had no idea...