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  1. Search Engine Marketing Checklist for Hotel Marketers

    In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. Review the multi-channel funnel data of both paid search traffic and organic search...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. We partnered and started offering search marketing services while developing software to track keyword conversions.

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    For example, if rankings and traffic are good, but conversions are lacking, this could be due to poor keyword choices, a poorly designed website or some other factor that could change the entire complexion of the campaign if addressed.

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes It's easy to link to different pages in the site with the same keyword or use different keywords to link to...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword data since 2011. Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...