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You've heard it before, aggregate data is meaningless to achieving your business objectives. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily.
Graph Search Passing Keyword Data: Based on that last bullet, some of you might be thinking more about the Bing fallback results and its impact on organic search traffic. To learn more about my findings, and how to track Graph Search keyword data...
Google Now displays information "cards" such as today's weather, traffic to work, your flight time and much more. Whether clients need more traffic, brand exposure or leads conversions, Google Now is inherently requiring a more strategic and...
Bing Business Portal is Now Bing Places for Business – Bing Webmaster BlogYour business data should be migrated over automatically. Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Structured Data, Google Highlighter, and How Can They Help Your Business – ClickZIf you're a small business, Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event...
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Helping to drive relevant traffic and generate more qualified leads, now is the best time to do the "Localmotion...
It is the right tool because it brings traffic quickly. While social media is critical for public relations, customer service and reputation management, data strongly suggests that social media is not a great source of first-time visitors (i.e...
There are so many stats to look at: traffic increases, conversions, increased rankings. Projecting the increase in organic, non-brand traffic year over year? SocketAnalytics automatically tracks meta data from a webpage that can be used to analyze...
Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your target market, understanding your customer’s needs, identifying and...
While Alibaba did not share more details on Aliyun search except that it is a product developed and maintained by its cloud computing business unit under the group, it is worth noting that the division also specializes in data management from...
Now, mobile data will be included in these reports as well if the call extensions use a Google forwarding number. Why use valuable ad real estate inserting a phone number when call extensions can generate call traffic and track performance as well?
Location extensions allow you to add location data about your business to your ad, like a phone number and address. More foot traffic: Offer Extensions give advertisers the capacity to turn online interest into in-store traffic, which may be more...
To get all the data you want in one place, here's a link building custom report that I've created to show interaction and conversion summaries for referral traffic. To find out even more about the traffic from your link building you can create a...
Just adding NAP (name, address phone number) semantic markup to your local store pages that exactly matches the data provided to the Google+ Local page can make a big difference in the local results. The upside could be as little an attribution or...
Users are entering “queries” – phrases that match specific search intent – and Google attempts to match that intent based on search data, click data, and heuristics, and then serves richer (and hopefully more relevant) intent-based results:
We always see a bump in branded traffic after a big campaign! Use popular keywords and the press release, never mind any stories it generates will continue to bring search engine traffic. PR helps SEO directly by increasing branded traffic," said...
You won't get traffic for "left handed golf clubs" if the search engines can't find your site (Step 1), or if you don't have a page dedicated to the topic of left-handed golf clubs. That's great to resolve those issues, but now that you have solved...
Google is a source of "big data" and hence looking into how to access that data, refine that data, and secure that data became a massive priority for enterprise type business. Regardless of your type of business, practices, and online discipline...
Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads the general idea has always been to get clicks and customers...
