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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Secure Search s revenue. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Nuggets of information are vital to effective optimization and management of a search engine friendly...

  2. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    These numbers are continuing to rise," said ShopVisible, "and businesses that do not act on mobile site optimization in 2014 may miss out on revenue potential. What it found was 30 percent of site traffic came from something other than a...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    The results showed up to a 10 percent lift in overall AdWords revenue coming from click to call. Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad.

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    For example, if average site revenue is $100, then your Whales segment might be set to capture orders with revenue of over $300. This segment allows you to see search traffic coming from the Google Images search engine separately from regular...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    SEOs can also utilize keyword referral data from their Google Adwords account to help inform optimization decisions. Focus on Revenue and Conversions at a Page Level What we need to be thinking about is how to increase revenue from organic search...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights related to organic search engine traffic.

  7. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    As a public company always looking for new revenue streams, this would definitely be a way for Google to do it, and many SEO professionals would definitely pay the fee while others would likely refuse on principle for data that used to be free.

  8. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    We have even seen the overall revenue for image search conversions increase on sites, despite that total image search traffic taking a precipitous drop. Not long ago, an organic-search query passed right through to your analytics system, giving you...

  9. SEO Into 2014: The Irreversible Changes in Google's Products

    Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. And I have a strange feeling that soon enough these products will no longer only rely on search...

  10. Driving Consumer Insights With Mobile Analytics

    Revenue: How do we make money? For Revenue, she talk about changes in average revenue per user (ARPU) in Trend analysis, assuming you're monetezing your mobile app. There's a big link between engagement and revenue that you need to know about ‐ if...

  11. Landing Page Optimization: How to Identify Testing Opportunities

    This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...

  12. The Synergy & Benefits of Optimizing Content as You Write

    Automate SEO intelligence integrated into your CMS to boost search traffic, revenue, and ROI. The result is great content that is SEO friendly that allows you to maximize results from search (search rankings, traffic, conversions, and revenue).

  13. SEO Diagnostics: Urgent & Preventive Care

    For example, take the number of pages you think will be impacted by the changes, multiply them by average conversion percentage, or average revenue per page, or average leads per visit, etc.and articulate what kind of increase you’ll likely see in...