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  1. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. Like any other optimization effort, there's a laundry list of technical considerations and strategizing to...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver...

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. Understand the segmentation of your traffic. Data from Google suggests the phone call falls...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Segment Contributed by: Angie Schottmuller is an accomplished...

  6. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    There was a large discrepancy between the GA and GWT data, and I found a number of problematic pages ranking in Google and driving traffic (and the company had no idea the pages were there). For example, you might find technical problems that...

  7. 11 Must-Measure KPIs for Content Marketing Success

    However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. Again you want to get a relative ROI and value from what you're producing, and you already...