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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their content marketing efforts. Increasing visibility in the search listings drives more traffic, which creates more leads, and also...

  2. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    By using key technologies, they will transform their roles, moving from a more tactical to strategic leader – maybe even customer demand gurus. Rising use of mobile devices in stores and increasing usage for direct, search and email traffic will...