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  1. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when you're performing some of your other...

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    We can no longer precisely track traffic for Google in organic search at the keyword level. By linking Google Webmaster Tools with AdWords, Google also has given us a report using the same search query data except with more accurate numbers (not...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights related to organic search engine traffic.