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  1. Search Engine Marketing Checklist for Hotel Marketers

    In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. Review the multi-channel funnel data of both paid search traffic and organic search...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. These tools can help you win more business by including competitive, keyword, and specific ad performance data...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    This transition from Web to native dominance will certainly lead to a new generation of SEO: a world where traffic and attention is spread across an ecosystem of traditional websites, mobile apps, and various Internet-connected devices.

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s 50 percent of the data Google is going to measure when it comes to Panda. For those dealing with a major drop in traffic due to an algorithm update, I’m...

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    Thankfully, we don't receive much walk-up traffic in our office since we cater to marketers in national-local businesses. Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high...