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  1. Delving Into the Auction Insights Report

    Traffic and a user willingness to purchase is growing. Previous to this we could view this data one keyword at a time only. The second great update at the beginning of this year was the ability to segment data by date and device.

  2. Using Analytical Analysis to Help Improve Conversions

    If mobile conversions are 2 percent of total conversions and 20 percent of overall traffic, you may have an issue. Does your percentage of conversions from mobile users compare with the percentage of overall mobile traffic which contributes to...

  3. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. After all, don’t we want to influence the quantity and quality of...

  4. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. An optimized local strategy aligns with storefronts, hours, inventory, and similar...

  5. Search Engine Marketing Checklist for Hotel Marketers

    In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. Review the multi-channel funnel data of both paid search traffic and organic search...

  6. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. These tools can help you win more business by including competitive, keyword, and specific ad performance data...

  7. Android’s New Feature Paves Way for Apps Replacing Web

    This transition from Web to native dominance will certainly lead to a new generation of SEO: a world where traffic and attention is spread across an ecosystem of traditional websites, mobile apps, and various Internet-connected devices.

  8. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s 50 percent of the data Google is going to measure when it comes to Panda. For those dealing with a major drop in traffic due to an algorithm update, I’m...

  9. Centralizing Location Data: 3 Steps to Local SEO Success

    Thankfully, we don't receive much walk-up traffic in our office since we cater to marketers in national-local businesses. Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants...