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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    With unpaid search traffic comes a lot of copywriting. Most companies that rely heavily on search traffic have their own teams for the day-to-day SEO tasks. A good SEO consultant should also be able offer strategic guidance that is focused on the...

  2. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    With Yelp's Academic Dataset, it hopes that students will be able to predict how many stars a business will receive, or how often a local business gets foot traffic. In order to power Trends, Yelp draws upon the data it has accumulated from user...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. Channel data must not live in silos, so marketers should leverage the intent signals found across channels like...

  4. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    This brought up the initial percentage of organic traffic up from 47 percent to 64 percent. Conductor took a note from Groupon and decided to take 60 percent of the traffic originally attributed to direct search and reallocated it to organic visits.

  5. SEO Website Audits: Everything You Need to Know Part II

    It is also the only audit that should be performed if you believe your site has been affected by an algorithmic update, manual penalty, or unknown drop in organic traffic. These can include, but are not limited to a link list with link evaluations...