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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    The greatest advantage of working without clients is the freedom and control you have over the perfect SEO situation. With unpaid search traffic comes a lot of copywriting. Most companies that rely heavily on search traffic have their own teams for...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    On the homepage, readers can test their conversion optimization knowledge by voting on whether the control or the variable had a better performance. You don't always have control over the CPC, but you're 100 percent responsible for your conversion...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries to your general keywords. As you discover keywords that are high-value or high-potential, you need to extract...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    The idea is that with the new module, marketers control which set of pages should be tracked for content performance, and can use these reports to supplement the broader goal of tracking for the website in its entirety.

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Related Resources http://www.robotstxt.org/ https://developers.google.com/webmasters/control-crawl-index/docs/robots_txt However, there are other times where not properly understanding these terms can lead to making mistakes that could cost you in...

  6. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us to an unconventional conclusion. For this particular situation, there were no new...

  7. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. Google now gives the ability to prioritize certain products or segments within the...