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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Related Resources http://www.robotstxt.org/ https://developers.google.com/webmasters/control-crawl-index/docs/robots_txt However, there are other times where not properly understanding these terms can lead to making mistakes that could cost you in...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us to an unconventional conclusion. For this particular situation, there were no new...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. Google now gives the ability to prioritize certain products or segments within the...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Unlike the Search Network, you have a great deal of control over devices. We hit our budget caps every day (we didn’t want to over-spend since sales were initially pretty slow) and approximately 70 percent of our traffic was coming from these devices.

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    It's one of the few SEO tasks you can't have total control over – it consists of convincing other people that it's in their best interest (or their audience's best interest) to link to you. In August of last year, Google Analytics stopped showing...