Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Conduct a thorough analysis of the search on your own site, and try bidding on non-branded terms that are popular searches within your own data. Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according...
Breaking apart brand/non-brand in the analysis seems to skew their results since non-brand performance in paid tends to drive volume in brand," Schwartz said. Then, do an ROI analysis, comparing lost revenue / lead generation vs.cost savings.
Market Research (surveys, focus groups) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from...
Cemper’s Penguin analysis shows that winners have a 46 percent mix of trophy keyword phrases in their backlink profile as compared to 30 percent for the losers. Everyone seems to have a “favorite”, but any of the “Big 4” SEOmoz, Majestic SEO, Link...
After all, Internet Explorer has x percent of the browser share.research market share for internet explorer) Click Here To Get the Keyword Analysis Report! Instead of spending time digging around for important metrics, you can find what you need...
Fellow SEW contributor Nick Eubanks just wrote an awesome starter guide on this platform, which includes step-by-step instructions, and advice and recommendations for traffic acquisition and analysis.
If you’re not convinced yet, run some basic opportunity cost analysis and see if you can’t put your money to better use somewhere else. Paid search – and when I say paid search I mean AdWords since Google controls almost 67 percent of the search...
Another unique feature is Gap Analysis which identifies ‘gaps’ in the search campaigns by comparing two sets of search term data and highlighting missed opportunities for PPC campaigns. While several free keyword tools are available, paid and...
Simply enter any keyword and it will show you the conversations across the web, along with sentiment analysis, and related keywords. Pulling these recent tweets and creating your own analysis on this topic could be a great way to generate content.
Google Analytics brings website traffic analysis to the masses, free of charge. With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives.
Moderated by Richard Zwicky (@rzwicky), Chairman of BlueGlass, panel members focused on competitive analysis through site monitoring, integrating tools not necessarily known for SEO, and taking into focus internal strengths (and weaknesses) when...
Competitive Analysis: Searchmetrics Essentials (Keywords, Domain Data, etc) In Asian markets, Baidu commands as much as 80 percent of the market and only in Japan has Google teamed up to provide a search engine presence.
Perform keyword research analysis for a set of key terms, using tools such as Hitwise, SearchMetrics or SEM Rush to find out which keywords competitors are getting traffic from. But at least it’s a balanced analysis.
In their analysis of over 12 billion search advertising impressions, Kenshoo saw a 40 percent YoY increase in Thanksgiving Day retail revenue driven by paid search ads. IBM found more shoppers taking to their mobiles to find the best deals, with...
As you research strategic keywords, be sure to perform your analysis and search volume assessment on a local level in order to understand which queries are most relevant for your market. In addition to server site and other local signals such as...
Both studies have glaring errors, both use relatively small sample sizes, and neither would have ever finished if they were going to do a truly thorough analysis. Both Ben Edelman's study Measuring Bias in 'Organic' Search and now Josh Wright's...
Competition analysis: Online research to determine which keywords represent a gap in the market. Market Research Search volume analysis: Use online tools (like Google Analytics) to determine which keywords are searched for most often.
Do you have a cost analysis to show financial and other executives that will help justify the change and impact of change? That was the question posed in a study conducted in 2010 by Advertising Age magazine and Forrester Research, called the CMO...
Does the article provide original content or information, original reporting, original research, or original analysis? Does this article contain insightful analysis or interesting information that is beyond obvious?
