SEO News

Traffic Analysis Search Market Research

RSS
  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    The quarterly analysis - which covers Covario clients in the tech, consumer electronics, and retail industries - found that smartphone and tablet media spend have been steadily increasing for the last two years, while desktop search spend has...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Once we had a significant amount of data, we dove into our analysis. Historical purchase analysis determined this was the audience most likely to purchase our product. We dove further into our analysis by looking at placements via the GDN.

  4. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. Think about doing some market research to help get a better understanding...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. In fact, it's encouraged so you can get maximum value out of your keyword analysis...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Perform Cost-Based Analysis (CBA). Market Research (surveys, focus groups) Note: An ROI of 1 or 100% implies you'd get back what you put into it, while CBA, also sometimes known as Cost-Benefit Analysis, has a $0 "break even" point.