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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. Adaptive Shopping campaigns, on the other hand, help ensure a brand's most popular...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. Can you see why a heavy-duty analysis of your site via desktop might not cut it while analyzing a serious Panda hit? One of the first things I do when jumping into a...

  4. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Not great for any level of precision analysis, but good enough to tell someone what's trending. With Yelp's Academic Dataset, it hopes that students will be able to predict how many stars a business will receive, or how often a local business gets...

  5. SEO Website Audits: Everything You Need to Know Part II

    These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example csv documentation from Screaming Frog showing you where your (insert issue) pages are located – as indicated by URL...

  6. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact...