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  1. Search Engine Marketing Checklist for Hotel Marketers

    Data Reports and Analysis Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking...

  2. SEO Is No One-Trick Pony

    Competitive Analysis My favorite tool remains SEMRush.com for a quick analysis of the opportunity. Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Audience gap analysis (what’s different between your mobile and desktop users) For many these will be: 1) traffic, 2) revenue, and 3) visibility. If your desktop experience is being redesigned, or your business is transitioning to a mobile-first...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    During my analysis, I found technical problems, content problems, ad problems, and more. Perform a Crawl Analysis In my previous posts about Panda, I explained how important a crawl analysis can be for hunting down Panda problems after getting hit...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. Adaptive Shopping campaigns, on the other hand, help ensure a brand's most popular...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. Can you see why a heavy-duty analysis of your site via desktop might not cut it while analyzing a serious Panda hit? One of the first things I do when jumping into a...

  8. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Not great for any level of precision analysis, but good enough to tell someone what's trending. With Yelp's Academic Dataset, it hopes that students will be able to predict how many stars a business will receive, or how often a local business gets...