Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. The analysis called out Domino's Pizza as one big example, since the company hasn't updated its...
While Google and Bing's tools are good for giving you an idea of what those engines see as your backlinks, you'll probably be better off using a more robust link tool for analysis, as they don't give you all the information that you might want.
Businesses both large and small in all sorts of different markets are taking advantage of all that competitive analysis has to offer because, believe it or not, espionage does have its benefits – and if your competitors are already spying on you...
Again, this is based on my research and analysis, and Facebook will continually be refining its algorithm over time. A few days before my SES NY presentation, I was double checking how Facebook handled traffic it was sending to websites from the...
This type of analysis creates a direct connection between SEO initiatives and lead nurturing programs. There is a bigger story SEO campaigns can tell through navigational performance analysis. Here are five recommendations for providing greater...
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business...
A new analysis says Google Image Search traffic is down 63 percent on average. Bing calls a search malware analysis "wrong". Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware...
Trend Analysis Trend analysis is just what you would think ‐ it's one step up from vanity metrics. For Retention, Trend analysis would cover the change in the number of loyal users over time. For Revenue, she talk about changes in average revenue...
Hashtag Madness: the NCAA Tournament on Twitter – Capture the ConversaionMinute-by-minute tweet analysis of 5 million tweets about NCAA tournament games. Shodan: The scariest search engine on the Internet – CNNMoneyNothing connected to the Internet...
About 30 minutes into my analysis, I stopped and thought it might be better to first rule out all parties that worked on the website over the past year. Link Analysis – The Infiltration of Bad Links Yes, those were the spammy links I picked up in...
Conduct a thorough analysis of the search on your own site, and try bidding on non-branded terms that are popular searches within your own data. That percentage may vary by industry, but the point is that if a brand isn’t receiving a substantive...
This is why we perform competitive analysis in SEO programs isn't it? Hopefully the above process indicates to you that competitive content gap analysis is more than a one-off review of a competitor site for ideas on content generation.
For example, if you want to connect with all of the sites that your competition is getting links from, you first need to run the analysis, then identify the sites worth an outreach attempt, find the contact info and finally make contact.
In the first scenario that would be an accurate analysis, but in the second it's entirely false. Top of page rate (e.g.the proportion of your impressions that occurred in the banner positions) is a better estimate of what is going to happen to your...
I would also recommend thinking of how this type of analysis can be incorporated into an A/B test to further explore the ROI of the content (it might be the design of the page and not the content that is impacting revenue).
An analysis of "SEO" vs.social media" coverage on the top two major tech blogs, while not the most scientific study ever done, shows that social media was covered 4x more frequently on TechCrunch and 58x more frequently on Mashable.
I hope to see many of you reading this at SES New York in late March, and also appreciate comments with other important diplomatic/non-biased information analysis tactics. Granted, there are great tools that can help you view Google and Bing side...
Breaking apart brand/non-brand in the analysis seems to skew their results since non-brand performance in paid tends to drive volume in brand," Schwartz said. Then, do an ROI analysis, comparing lost revenue / lead generation vs.cost savings.
Competitive Analysis: How to Become an SEO Hero in 4 Steps Pillars of SEO Competitive Analysis Competitive SEO Analysis: Data, Creativity increasing our share of a finite amount of sales. How to Implement Video Microdata for Google but we don't...
