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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Another name for this process is root cause analysis (RCA). The root cause analysis process tries to find the source of an issue, as...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    It needs additional analysis. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful conversations, Adams said, when the majority of keyword traffic data is hidden.

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools.

  5. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Now, however, ISPs have begun blocking the IP addresses used by Twitter themselves, according to an analysis carried out by internet monitoring firm Renesys. Initially, Turkish internet service providers (ISPs) were simply redirecting traffic to a...

  6. So... You Think SEO Has Changed?

    Ongoing Performance Analysis But ultimately the exercise of SEO performance analysis still has the same goals: Ongoing Performance Analysis SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant...

  7. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations. They choose topics that have mass appeal, as social channels are some of their...

  8. So Why Did All Those Movie Sites Lose Google Search Traffic?

    In a thorough analysis, Gabe identified multiple areas that he believed could be among the reasons the sites were targeted. So, I was interested in seeing how much video footage I would come across during my analysis, and how much of that was...

  9. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Once we had a significant amount of data, we dove into our analysis. Historical purchase analysis determined this was the audience most likely to purchase our product. We dove further into our analysis by looking at placements via the GDN.