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  1. Rise of the New School SEO Professional

    Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic thinking. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.

  2. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    A video can be much more engaging to tell your story with and drive the foot traffic in to sell your wares rather than just a text story on a webpage. Competing with the big names, giant retailers, and pop up chains can be a tall measure for any...

  3. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    For your brand to truly become a successful publisher and reap the traffic, sales, and brand building benefits, ideation must become culturally embedded in your organization and receive the proper attention it requires in the content creation...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You can get pretty cheap traffic from this program that's really qualified, moreso than almost any other sales channel. The traffic was free, which was great, but you had almost no control over the outcome in terms of where Google showed your...