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  1. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    If you're talking about buying the domain from somebody who currently owns it, you might ask [to] see the analytics or Webmaster Tools console to check for new messages, or screenshots or something [to] see the traffic over time because if the...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Drafts & Experiments: Google will allow you to turn your account into Draft mode and set up experiments you can run using a percentage of your real-world traffic. The really amazing part, though, is that you can then set up experiments that run...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    An experiment will be applied to a portion of the traffic to make more data-driven decisions based on the test results. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...

  4. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  5. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    During the first week of February, Yahoo traffic appears to rebound as a result of referrers, now stripped of search queries, being passed again,” RKG stated in its report. Facebook reigned as the dominant referrer of that traffic at 54 percent in...

  6. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting. It would have been easier to try and increase bids or dump a ton of new keywords into the account in...

  7. What is SEM? Depends on Who You Ask

    SEM encompasses all of the various ways site owners can use search engines to attract more traffic to their websites. I train thousands of businesses a year, and most of them think of search engine marketing as organically getting traffic from...