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  1. Your Guide to Structured Snippets for SEO

    Some search marketers are justifiably concerned that offering more information on search results pages will reduce click-through rates, and therefore organic traffic. The simple answer is that it probably will affect your organic traffic, with all...

  2. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    Go over the different KPIs and why they’re important, so you can share SEO leading indicator metrics such as traffic or site visibility and also explain how you can influence order volume outside of rankings, such as via strong referral traffic...