So they could also be attempting to get more traffic to the main site from the remaining diehard AltaVista users. Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista.
The keyword planner is actually a combination of the Keyword Tool plus the Traffic Estimator, so pay per click advertisers on Google can see not only the suggested keywords but traffic estimates at the same time, along with some other relevant...
While the organic search traffic to this particular set of pages was lost forever, the organic search traffic to the rest of the site returned to its original levels. Overall site traffic dropped 31 percent, and the major revenue producing pages on...
Search Traffic A simple snapshot of organic search traffic trends pulled from Google Analytics provides a useful graph to see how SEO efforts have grown traffic over time. As keywords move up in the SERPs to reach the tipping point for click...
High end of your formula: Percentage of traffic versus overall traffic. Low end of your formula: conversions from blog referral traffic. Content is on the minds of marketers everywhere, but how do you tackle it?
While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance metrics (like bounce rate, time on site, pages/visit, etc) are important for determining relevance to...
Just set a budget for your search campaign and bid optimize to account for the relative value of the two traffic sources. You Should Pay More For Tablet Traffic This move by Google to combine that traffic with desktop traffic should be a wake up...
I use three categories as columns: Traffic, Conversions, Events. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. That, in and of itself would be bad enough, but I was faced with...
If you happen to ad groups that drive a significant amount of traffic compared to others, I'd expect to see them quite often. This often includes reviewing which keywords drove the most traffic, how that new ad text you created is performing, and...
There is so much more to keywords than traffic. Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword...
We PPC managers use every tool in our arsenal to weed out non-converting traffic and improve our conversion rates. Originally written in 1975, the article was already a classic, even at that time. Still, as with most college reading assignments, I...
Passive traffic is great, but passive traffic that converts is even better. Topics that align with the theme of the site not only drive high-intent, qualified traffic, but will typically net relevant links as well.
With branded Vines four times more likely to be shared than video ads and mobile data traffic set to increase 13-fold between 2012 and 2017, advertisers have been quick to experiment with Twitter's short-form mobile video platform.
It's not clear what plans Google has for Waze in the long run, but assuming it gets FTC approval, it's likely to add the Israeli firm's traffic data into its own mapping service. Google's $1.1 billion acquisition of navigation firm Waze will be...
And then with earned media, which a what a lot of brands strive for, it includes viral marketing and gaining traction – whether it's a press release or some type of content strategy that drives a lot of traffic that you don't have to pay for out...
According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there:
According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet traffic, 77 percent of mobile data traffic, and 80 percent of managed IP traffic. Carpe diem! Time is money and the clock is ticking in the race to...
When your big traffic driving keywords slip, it's easy to dwell on the loss. It's not that you'd ever throw out things like traffic or rankings altogether, but your competition may have changed and the ways you calculate a score are a little bit...
Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and traffic. From an SEO perspective, you'll want to look at referring traffic from the...
The presence of rich snippets makes listing standout and drive higher CTRs and traffic/revenue to web pages. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques.
