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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your organization’s website. The cumulative effect of this is driving more traffic...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    This transition from Web to native dominance will certainly lead to a new generation of SEO: a world where traffic and attention is spread across an ecosystem of traditional websites, mobile apps, and various Internet-connected devices.

  5. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  6. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was...

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In other words, maybe you’re not using AdWords as effectively as your competitors, so they get the best traffic at the best prices, and you’re hustling for paltry scraps at a premium. The higher you can bid, the more traffic you get.

  8. SEO Is No One-Trick Pony

    Traffic, in some cases, doubled. Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise...

  9. "Content Performance Marketing" – 3 Steps to Future Success

    Organic traffic How much of your traffic is mobile, and how well is that segment engaging with your content? As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the...

  10. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    For many these will be: 1) traffic, 2) revenue, and 3) visibility. The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their...

  11. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. In my last post, I explained how mobile traffic could be impacting your Panda situation.