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  1. Search Top Priority Among SMBs [Study]

    Additionally, traditional or print media is still widely used by numerous SMBs and is a staple for many service providers. As you'll see in the chart below, social media, mobile, broadcast and cable, and video priority ranges from 45 percent to 40...

  2. Evolution in Digital Marketing Skill Sets

    This is an exciting time for those working in the advertising and search marketing industry. Agencies will look for specialization and digital media to grow, which means integrating marketing platform management solutions into their existing...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. One important aspect about social media that is often overlooked in...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    The convergence of earned, owned, and paid media was reflected in the search engine results pages (SERPs). The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized in digital marketing since 2006. That is if you're selling digital marketing services in the form of...

  6. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    While TwitterChats are nothing new to social media aficionados with the first industry chat originating in 2008, #journchat. This new media segment opens up brands to be first in your industry, first to a topic, theme or segment to be a guest, host...

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.