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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    With a budget that's only a fraction of some neighboring state budgets, OTRD needs to make every dollar count. Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to...

  2. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Milk and Cookies Budgets We're in the dawn of brand journalism, a time when visual storytelling is paramount for social media success and overall content marketing. If you look at Starbucks Facebook page for example, you see fewer pro photos and...

  3. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Be aware of overall marketing budgets and budget allocations. For in-house SEO personnel, business development folks, agency teams and individual online marketing shops, the start of 2013 may bring the worst kind of New Year’s resolution: smaller...

  4. Is Agile Marketing the Future of Search in 2013?

    It's not always easy when everyone is fighting against each other for their own individual goals and budgets. The days of doing SEO, social media, PR/branding, and even content marketing effectively in silos have gone - each of these benefit and...

  5. How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People

    If you’re a start-up and competing in a competitive industry, there’s no way you can compete with the budgets required at that level. How Much Would This Coverage Have Cost in Media Spend? This year's great example of video marketing is Dollar...

  6. Social Media is Serious Business for Leading Companies [Study]

    Far fewer plan to pull from television, magazine, outdoors, newspaper and radio budgets. Looking forward, companies plan to continue incorporating social media into the marketing mix, though they don’t believe it will overtake or replace...