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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. Your SEO Competition Isn't Who You Think It Is

    This is true even if we are in a top ranking position for the keyword – the more real estate on a SERP we can capture, the better – particularly when it comes to rich media. In the traditional brick-and-mortar world the customer either bought from...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    As noted above, empower some or all of your employees and make them a PR/social media army to drive social signals and inbound links around you launch. Be sure to put your writers and editors through SEO and social media bootcamp before you go live.

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. An integral part of the integrated digital marketing mix is getting the attention of media outlets and getting...

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. Wojcicki joined Google in 1999 as employee number 16...

  6. Future of Search & Content Marketing: Expand Your Mindset

    This was the focus of the Future of Search and Content Marketing talk led by Jeff MacGurn, vice president of earned media at Covario. The major search engines are gaining less traction today than they once were as people turn to “niche” search...