One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into...
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
As social networks become more algorithmic, you will see more social media marketers reverse engineering their presence (some are already doing this for EdgeRank). RTCM does not have to happen during a major media event, and the truth is that...
Building authority through links and social media endorsements. Developing apps require different skills than traditional website development. The keyword field influences the search results because there is far less text to indicate relevance of...
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. Publishers should look for opportunities to weave more video content into their...
An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media publishers. Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an...
Using custom URLs for traditional media buys can be a great way of determining lead source, especially if they are coupled with a special offer that can be redeemed to further encourage usage of the full URL.
Summing it up, next-gen architecture is about three key elements: social media, content, and accessibility. So how can you build a site that addresses current and future cross-media challenges? In the jam-packed Next Generation Site Architecture...
Media Access Control (MAC) addresses are unique to a hardware device and have become a common replacement for the deprecated UDID. Mobile app conversion tracking presents unique challenges not found in traditional desktop browser advertising.
Now, if you're posting anything on a social media platform, that specifically requires disclosure, too. Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts, but by doing their...
The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...
Visible social media metrics such as tweets, likes, shares, etc. It is difficult, if not impossible, to gain good links and measurable social media visibility with average content. And it is not just setting up a series of “subscriptions” (email...
Obviously, sites will only rank and appear for media specific queries if they have produced, optimized and distributed that specific type of content on their site and / or across various channels. Rich media can almost always result in better...
The true power of a press release is to attract media attention, leading to a reporter re-working the release into a full-fledged article. The traditional, “reverse triangle” press release gives a summary of the facts and makes the reporter craft...
Facebook’s Graph Search has already sparked an extraordinary level of interest and media coverage, because it stands a good chance of being the first true disruptor of traditional search behaviors. Traditional search engines return relevant content...
SEW: With the television landscape changing, why should brands approach the medium once labeled “traditional” as new media? He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client...
Smartphones and tablets now drive one out of every three minutes spent with digital media, according to new research from comScore. According to Sri Sharma from Net Media Planet your user base is often on the move with 50 percent of searches having...
