Don't forget to promote on social media. New media skills Content marketing is starting to look and feel more like traditional marketing, she said. Remember, traditional publishing and brand publishing is different.
And then owned media, it has a lot to do with your brand's website, blog, etc. When it comes to the data you have around tracking conversions, you know that these consumers are seeing all the owned, paid, and earned media through their path to...
Through the acquisitions of 5min Media and goviral as well as significant investments in video, AOL set out to become "the #1 premium curated video network. ACTING DISRUPTIVE" – Max Lugavere looks at Hollywood's biggest names away from the cameras...
Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the agenda for CMOs, and brands can use the Lab experience to pinpoint exactly what's trending.
Like publicly calling someone out in a blog post, or fussing about someone on social media? I don't think egobait is impossible in any vertical, however it may require in depth research/planning, more outreach and paid social media promotion...
Amplify your brand: If you want to get your content shared, then turbo-charge the viral cascade and increase your earned media potential by investing in paid media. They can communicate and entertain users across various social networks and are...
Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content. Promoting the brand has traditional marketing benefits and also now helps SEO.
Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. Branding advertising, which accounts for 70 percent of all traditional advertising, has...
To compete successfully in today's new media landscape, simply having an optimized website isn't enough. These factors include modern design and content, usability and conversion, and search and social media.
It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid promotional efforts, content creation and possibly even traditional media. Whether you require someone to blog about an experience...
One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into...
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
As social networks become more algorithmic, you will see more social media marketers reverse engineering their presence (some are already doing this for EdgeRank). RTCM does not have to happen during a major media event, and the truth is that...
Building authority through links and social media endorsements. Developing apps require different skills than traditional website development. The keyword field influences the search results because there is far less text to indicate relevance of...
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. Publishers should look for opportunities to weave more video content into their...
An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media publishers. Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an...
Using custom URLs for traditional media buys can be a great way of determining lead source, especially if they are coupled with a special offer that can be redeemed to further encourage usage of the full URL.
