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  1. Rise of the New School SEO Professional

    Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into...

  2. 10 Vital Steps to Building Social Influence

    The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Building authority through links and social media endorsements. Developing apps require different skills than traditional website development. The keyword field influences the search results because there is far less text to indicate relevance of...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    Media Access Control (MAC) addresses are unique to a hardware device and have become a common replacement for the deprecated UDID. Mobile app conversion tracking presents unique challenges not found in traditional desktop browser advertising.

  5. FTC Tightens Online Disclosure Requirements

    Now, if you're posting anything on a social media platform, that specifically requires disclosure, too. Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts, but by doing their...

  6. The Search Agency Launches Local Search Campaign Management Platform

    The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...

  7. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Facebook’s Graph Search has already sparked an extraordinary level of interest and media coverage, because it stands a good chance of being the first true disruptor of traditional search behaviors. Traditional search engines return relevant content...

  8. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    SEW: With the television landscape changing, why should brands approach the medium once labeled “traditional” as new media? He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client...