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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. By being customer-centric, continuously optimizing and innovating, and creating an...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The new breed of social influencers has just as much power as a traditional journalist, but they aren't motivated by the same things. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Only 3 percent of SMBs say PPC is effective, and many don't understand the difference between traditional search ads and remarketing ads. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and...

  4. Google Improves GDN Targeting With Bizo Audience Segments

    CPMs and CPCs for this type of advertising on the GDN will most likely be inflated compared to traditional display targeting options. As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver...

  5. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. Online retailers continue to use traditional advertising...