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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As global Internet usage increased and technology...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Also, understand how remarketing from search ads is different from traditional remarketing. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads. If you're reading this, then it's highly unlikely that you avoided hearing about the...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    And even though the focus is on the content marketer for this module, the more traditional SEO data points that you would expect to see from gShift still exist, like rankings and backlinks to a particular piece of content.

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The price of a search ad versus a more traditional method of advertising is much more cost-effective. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  6. Your SEO Competition Isn't Who You Think It Is

    In the traditional brick-and-mortar world the customer either bought from my store or they bought from the competitors. I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate...

  7. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. By being customer-centric, continuously optimizing and innovating, and creating an...

  8. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The new breed of social influencers has just as much power as a traditional journalist, but they aren't motivated by the same things. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?