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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The price of a search ad versus a more traditional method of advertising is much more cost-effective. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  2. Your SEO Competition Isn't Who You Think It Is

    In the traditional brick-and-mortar world the customer either bought from my store or they bought from the competitors. I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate...

  3. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. By being customer-centric, continuously optimizing and innovating, and creating an...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The new breed of social influencers has just as much power as a traditional journalist, but they aren't motivated by the same things. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  5. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Only 3 percent of SMBs say PPC is effective, and many don't understand the difference between traditional search ads and remarketing ads. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and...