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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. This platform aids in purchasing audiences at scale across digital media for...

  2. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    According to the NYT, Schmidt said Google is “careful to define a line where we don’t cross into content” and wanted to remain a “neutral platform for content and applications. Just before Google announced the Frommer’s deal, Yelp was trading at...

  3. Security and Responsibility on the Virtual Frontier

    This week has generated a lot of questions about the responsibility of the provider of a virtual world commerce platform (in this case that would be Linden Lab) in regards to security and protection from fraud and IP theft, as well as other types...

  4. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    Rapid Development of Second Life Platform, Despite Slow Growth in Users Conversely, Google have also been on a very public acquisition spree, buying up social gaming companies LabPixies, Slide.com, SocialDeck and also Jambool a social payment...

  5. AOL's Independence Brings Focus on Content and Advertising

    Their hyper-local platform is called Patch, and it's expected to reach 30 US cities by year's end. Tim Armstrong and AOL employees rang the bell at the New York Stock Exchange this morning, to signal the beginning of trading - including AOL stock...

  6. SearchDay | Yahoo's Next Move

    We rebuilt the Citysearch platform to give our users what they . AdWords gets "Financially Smart" Nov 18, 2008 Google is running AdWords Ads on Google Finance (finance.google.com) Naturally all the ads are finance/trading/stock/ related.

  7. SearchDay | President 2.0

    AOL Presents the Platform-A Tour Posted by Nathania Johnson Nov 17, 2008 AOL's ad network, Platform-A, is going on tour. Civil Complaint Brought Against Mark Cuban for Insider Trading Regarding Mamma.com Posted by Nathania Johnson Nov 17, 2008 Fox...

  8. Making the Most of Your Local Search Marketing Dollars

    However, because the question is framed by "first thing you use," I'm reminded by comScore to not assume the above numbers represent the total percentage usage of the platform. This reinforces that advertising consideration shouldn't be "either/or...