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  1. How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

    Transfer (e.g.zero apr balance transfer," "credit card balance transfer zero interest"); 0.6 percent; $29.86 Trading (e.g.cheap online trading," "stock trades online"); 0.8 percent; $33.19 Insurance keywords are the most searched for on Google...

  2. Clear and present danger

    For years, banks have been charging punitive fees to credit card holders who ‘exceed’ their credit line. Setting aside popular dismay about whether such credit card fees are fair, and returning directly to the issue of risk classification, when a...

  3. Bypassing Basel

    From the data we have, for example, we see that the credit card business is quite profitable," he says. This is especially the case for the higher-end of the market in Indonesia, where card issuers can charge far higher interest repayment rates...