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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. It wasn't until 2011-2012 that trading desks and retargeting technology were introduced to the Russian market. Today, we are finding it much more effective than...

  2. Recovering from Penalties, Penguin, and Panda

    The next no-no is unnatural links, such as when you buy or sell links with the intent of trading PageRank. We've seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with Pandas...

  3. Lance Armstrong, Manti Te’o & the Power of Content

    In American culture, cyclists don’t get the same respect as other athletes – nobody collects cyclist trading cards or has a fantasy peloton. A good story can get you everything – fame, money, sympathy, even consideration for a Heisman trophy.