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Trademarks

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  1. Focus on Who, What and How Before Crowdfunding Your Project

    Ideally, create and protect intellectual property via patents, trademarks, copyright, website domains, etc. You have a great idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time.

  2. Undoing SEO Damage Caused by Global Reputation Management Disasters

    Trademarks and patents We've all heard of mistranslations in advertising messages. We've even seen or read about companies who make major brand mistakes when proper “localization” is ignored. For example, Nissan’s “Moco” which was launched in Latin...

  3. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Google’s current AdWords policy prohibits intellectual property rights infringement by advertisers, though they note that trademarks are territorial and apply only to certain goods or services. Rosetta Stone’s trademark infringement lawsuit against...

  4. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    If keywords are trademarks, they should comply with adCenter's Intellectual Property Guidelines. New features are coming soon to Microsoft adCenter. One of the most interesting updates to the adCenter interface is the exposure of your individual...

  5. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    The company says that the lower court should have been swayed by its evidence that searchers were confused by AdWords, and alleges that some of the advertisers paying for sponsored links keyed to its trademarks sold counterfeit Rosetta Stone...

  6. Focusing Your Message from National to Local, Part 1

    Product-related keywords and phrases that are registered trademarks of the brand (again) with no geo designators or generic ones at most. Or a dealer or franchisee that can get to a spot faster than the marketing department can identify a potential...

  7. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    To simplify the law: Trademarks exist to make it easier and faster for consumers to determine the origin of a good or service. Keyword sponsorship: In general, advertisers are allowed to sponsor trademarks on each of the three providers.

  8. Google AdWords to Allow Trademarks in Ad Text

    Google is issuing a significant update to its policy on Trademarks in AdWords ad text. Trademarks will now be allowed in ad text, in the U.S.only, under the following circumstances: Ads which use the term in a descriptive or generic way, and not in...

  9. Google Updates AdSense Program Policies Page

    According to this policy, we don't allow ads or search boxes to be placed on pages which misuse Google logos, trademarks, or other brand features in the page content or URL, and which could mislead users into thinking the page is associated with...