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Trademarked

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  1. Guidelines for Running a Successful Competitor Brand Name Campaign

    Don't Use Competitor Brand Names Within Ad Text: Utilizing trademarked brand names within your ad text will throw up a red flag to Google and get your ads disapproved. While some SEM account managers may frown on this, this tactic can work very...

  2. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Five consumers gave testimony that they had been directed to counterfeit software after searching for Rosetta Stone products as a result of Google’s AdWords practice of allowing competitors to bid on and win placement for terms trademarked by others.

  3. Google Engages in Misleading, Deceptive Conduct with AdWords: Australian Court

    Also, a 2011 judgment in a U.S.court made clear that advertisers may bid on competitors’ names, though they may not include those trademarked names in their ad copy. Google has lost an Australian court case on appeal after the original decision in...

  4. Paid Search Fire Drills: Common Oversights, Harsh Consequences

    There are multiple trademarked company names with the word "loans" as part of the name itself. The easiest fires to put out are the ones that never started. If you're managing a paid search campaign, whether in-house or on the agency side, you have...

  5. SEO Fined More Than Site Owner of Counterfeit Merchandise Site

    The lawyer for the golf company who manufactured the clubs being copied, Christopher Finnerty said "Bright Builders should have known that Prince's e-commerce site was illegally selling counterfeits of trademarked goods" and obviously the jury...

  6. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a lawsuit over AdWords and adCenter ads displaying trademarked names. Advanced Systems Concepts, Inc, in the United States Courts for the Ninth...