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Trademark Trademarked Terms

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  1. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    At issue: whether the sale of trademarked search keywords to the company’s competitors for sponsored links makes Google liable for trademark infringement. Rosetta Stone’s trademark infringement lawsuit against Google, first filed in 2009 and...

  2. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a lawsuit over AdWords and adCenter ads displaying trademarked names. Don't have comparisons with trademark infringements.

  3. Google AdWords Trademark Case Victory, AOL Revenue Tumbling And More

    Hot on the heels of the ruling, Google issued an update on its trademark policy. Lee declared the plaintiff's arguments invalid and said that Google even increased brand awareness for Rosetta Stone through the use of "trademarked terms as keyword...

  4. SearchDay | Trademark: The Next Generation

    Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation. Trademark: The Next Generation SEW EXPERTS: SEARCHING FOR MEANING Last week's Second Circuit Court ruling...

  5. Porn and Gambling: Canaries in the SEM Coal Mine?

    Moniker is named in Lane's suit, which may be a stretch unless registrars are required to check every possible trademark against all domain registrations. MFA sites and affiliate marketing methods could change fast, as could branding and trademark...

  6. SearchDay | Trick or Tweet for CNN

    Search Trademark Hobby Kit SEARCHING FOR MEANING Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results.

  7. Search Trademark Hobby Kit

    The suit is largely the same old story, third parties bid for positioning on protected terms like American AAdvantage, cause confusion, and take undue money away from the trademark owner. Yahoo's policy is a bit more strict when it comes to proving...

  8. SEW Experts: Search Trademark Hobby Kit

    Who owns the trademark when it comes to search? In today's Searching for Meaning column, "Search Trademark Hobby Kit," Kevin Ryan asks if they're simply misunderstanding the search realm and buying funnel?

  9. SearchDay | Focus on Conversions

    Click Forensics says the trend of trademark infringement in pay-per-click advertising and growing, and marketers need the ability to address the problem . Click Forensics Releases New Trademark Tracking Tool Posted by Nathania Johnson Oct 6, 2008...

  10. Click Forensics Releases New Trademark Tracking Tool

    Click Forensics says the trend of trademark infringement in pay-per-click advertising and growing, and marketers need the ability to address the problem more quickly. The impact of trademark infringement in search advertising goes beyond consumer...

  11. HelloMetro Wins Trademark for 'Hyperlocal'

    HelloMetro has also won trademark approval for the term Hyperlocal. Earlier this year, we learned that Jason Gambert applied to trademark 'SEO. Do you think HelloMetro should have been awarded this trademark?