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Trademark Owner

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  1. Google Not Responsible for Policing YouTube Content: French Court

    And in 2005, they lost their appeal on the trademark case in which Google was found guilty of “trademark counterfeiting” after a complaint by French travel companies Luteciel and Viaticum. Google has no obligation to “police (YouTube) content...

  2. SEO Fined More Than Site Owner of Counterfeit Merchandise Site

    A federal judge in South Carolina entered a judgment against Bright Builders Inc.on counts of contributory trademark infringement and unfair trade practices for allegedly assisting in the construction and hosting of the e-commerce site...

  3. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Learning the basics of U.S.trademark laws will help you understand: Basically, merely using the trademark does not mean you will win against another advertiser. Trademark rights begin when you first use the mark in commerce -- for example, the date...

  4. Google AdWords to Allow Trademarks in Ad Text

    Ads which use the term in a descriptive or generic way, and not in reference to the trademark owner or the goods or services corresponding to the trademark term. Ads which use the trademark in a nominative manner to refer to the trademark or its...

  5. Porn and Gambling: Canaries in the SEM Coal Mine?

    MFA sites and affiliate marketing methods could change fast, as could branding and trademark usage. Moniker is named in Lane's suit, which may be a stretch unless registrars are required to check every possible trademark against all domain...

  6. Search Trademark Hobby Kit

    The suit is largely the same old story, third parties bid for positioning on protected terms like American AAdvantage, cause confusion, and take undue money away from the trademark owner. Trademark litigation seems to be on a never-ending cycle.