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Trademark Laws

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  1. SEO Fined More Than Site Owner of Counterfeit Merchandise Site

    Warning to all SEO consultants: you better read the copy you're working on and understand if it's breaking any laws, because a South Carolina judge found a marketer guilty and imposed more of a fine on the marketing firm than he did on the site...

  2. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    However, just recently, Google won similar cases for European Trademark Laws, Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a lawsuit over AdWords and adCenter ads displaying trademarked names.

  3. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Learning the basics of U.S.trademark laws will help you understand: Despite the potential for confusion, the destination URL is often not addressed in the trademark policies. If you sponsor another advertiser's trademark or use it in ad copy text...

  4. Porn and Gambling: Canaries in the SEM Coal Mine?

    Just in the U.S.there are many state-by-state laws that are different -- for example, the medical use of marijuana -- that could allow domain grabs. Just like a physical casino, domains operating within a state should be subject to relatively...

  5. Highlights from the SEW Blog: April 7-11, 2008

    Others' Trademark Terms In Meta Tags Illegal: Georgia Court RulesThe 11th Circuit Court of Georgia ruled the use of others' trademarks in meta tags infringes trademark laws. SEOs really do have a new trademark issue to worry about.

  6. Search Headlines & Links: April 9, 2008

    Others' Trademark Terms In Meta Tags Illegal: Georgia Court RulesThe 11th Circuit Court of Georgia ruled the use of others' trademarks in meta tags infringes trademark laws. Here we've collected today's top news stories posted to the Search Engine...

  7. Trademark Law - What Search Marketers Should Know, Part 1

    And if other states decide to take that power, Congress may have to get involved because we will have this panoply of different state laws. What's a Trademark (and Trademark Law)? The DMCA only applies to copyrights, but we tend to follow, as an...

  8. Search and the Law: Attorney Deborah Wilcox

    It really didn't seem that people had a fundamental understanding of where trademark and copyright laws might come into play. Wilcox, co-chair of Baker Hostetler's national intellectual property litigation practice, which includes managing and...

  9. Search and the Law: Attorney Clarke Douglas Walton

    It seems that there's an advantage that IP enforcement by the search engines has over legal jurisdiction: You can file a takedown request anywhere, and not have to go through the laws of a particular region.

  10. Branding through Search: Strategies & Tactics

    Partner with your Legal Team and learn about Trademark laws and Trademark policies in the search engines. Know Your Trademark Rights: Where Legal Meets Message The "Branding & Search" session at featured Cam Balzer of Performics, Jessica Koster of...