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Trademark Keyword Advertising

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  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Also, to be fair, Google has a good record in honoring trademark infringements put forward by advertisers. Given that the customer used the hotel brand name and destination in their keyword search, one could fairly extrapollate their intent was to...

  2. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Since Internet advertising is fairly new, there's not a lot of case law on trademark use in search engine advertising. Google, Yahoo, and Bing all have trademark policies that govern acceptable and unacceptable practices on their search properties...

  3. Trademark: The Next Generation

    If I'm reading and interpreting the latest round of keyword and trademark litigation correctly, there's an assertion that the keyword suggestion tool establishes the groundwork for keyword hijacking. Trademark litigation is very much a part of our...

  4. SearchDay | Focus on Conversions

    Click Forensics says the trend of trademark infringement in pay-per-click advertising and growing, and marketers need the ability to address the problem . Click Forensics Releases New Trademark Tracking Tool Posted by Nathania Johnson Oct 6, 2008...

  5. SearchDay | In Tough Economic Times, Whither Search?

    Question about trademark keywords? Sep 29, 2008 Good morning All, Have a question it pertains to trademarks, my brother owns a bike shop and is looking to do some SEM marketing w/a local firm in Atlanta, we were told he needs to sign a keyword...

  6. SearchDay | Judging PPC Performance

    Question about trademark keywords? Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign.

  7. Need To Track Your Brand Online? Try Search Monitor

    The Search Monitor (“TSM”), an online monitoring service that tracks competitive advertiser activity on paid search, blogs, news, and web sites, announces the product release of three new automated monitoring utilities: Competitor Monitor...

  8. Highlights from the SEW Blog: April 7-11, 2008

    SEOs really do have a new trademark issue to worry about. Others' Trademark Terms In Meta Tags Illegal: Georgia Court RulesThe 11th Circuit Court of Georgia ruled the use of others' trademarks in meta tags infringes trademark laws.

  9. Search Headlines & Links: April 9, 2008

    Others' Trademark Terms In Meta Tags Illegal: Georgia Court RulesThe 11th Circuit Court of Georgia ruled the use of others' trademarks in meta tags infringes trademark laws. Content Optimization: Keyword Effectiveness Indicators, ClickZ Experts