Rosetta Stone’s trademark infringement lawsuit against Google, first filed in 2009 and dismissed by a Virginia court in August 2010, has been revived by a federal appeals court. At issue: whether the sale of trademarked search keywords to the...
According to a blog post by Bill Slawski at SEO By the Sea that references US Patent and Trademark Office (USPTO) filings, IBM has agreed to give Google 188 granted patents and another 29 pending patent applications.
Trademark infringement is not a path you want to go down, so if you're using Keyword Insertion be sure you put in some safety mechanisms. Issues involving incorrect attribution cause some of the worst fire drills, and for good reason.
Navigating PPC Trademark Rules - PPC Hero Resolving Homepage Canonical Issues - Shimon Sandler Search Engine Optimization Types of Helpful SEO Content by Mark Jackson Forget algorithms. The biggest influence on search rankings is content.
Google has rapidly rolled out big changes to its search results in recent months while abandoning its trademark simplicity. Best Solution for Duplicate Content Issues by Mathieu Burgerhout SES Berlin 2010: Duplicate Content Issues - State of Search
While I'm not happy about SideWiki or changes in their trademark policy, I can't take my clients off of Google. It's forced to meet our channel demands (mobile search and Chrome), find ways to maximize profits (change trademark policies), provide...
Anticybersquatting Consumer Protection Act (ACPA): In addition to transfer of disputed domains, trademark owners can also go after monetary damages. If you're a victim of one of these, you have two options for filing complaints if someone has...
Did you know you can actually tread on someone else's trademark rights the moment you purchase a domain name? Before filing for a trademark registration, conduct a nationwide trademark clearance search to see if you're stepping on the toes of other...
Ferrás Blog - SES Coverage: Brand Trademark and Reputation Management TopRank Online Marketing Blog - SES SJ: Duplicate Content & Multiple Site Issues Ferrás Blog - SES Coverage: Schreibt eure Geschichte
Trademarks will now be allowed in ad text, in the U.S.only, under the following circumstances: Ads which use the term in a descriptive or generic way, and not in reference to the trademark owner or . Even though the buzz was big, only about 14% of...
Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation. We know from the class-action moneymaking scenarios of years past that everyone except the lawyers lose in...
Brand & Reputation Management -- Can you use a competitor's trademark in your own search advertising? The panelists will also discuss the issues with video search, and the industry's desire for standards on how to tag, organize, and find videos.
SEO Specialist: Trademark Issues: What SEMs Should Know PPC Specialist: Auditing Paid Listings & Click Fraud Issues SEO Specialist: Duplicate Content & Multiple Site Issues One is an SES newbie, another is an SEO specialist, a third is a PPC...
The European Court of Justice (ECJ), Europe's highest court, will hear a case brought forth by high fashion retailer Louis Vuitton regarding trademark issues associated with Google's Adworsd program. Google Updates Trademark Rules for UK/Ireland...
SEOs really do have a new trademark issue to worry about. Others' Trademark Terms In Meta Tags Illegal: Georgia Court RulesThe 11th Circuit Court of Georgia ruled the use of others' trademarks in meta tags infringes trademark laws.
SEOs really do have a new trademark issue to worry about. Without regular communication about SEO issues, you're destined to repeat past mistakes. Want a snapshot of the day's search marketing news? Here we've collected today's top news stories...
Google Updates Trademark Rules for UK/Ireland AdWordsBeginning on May 5, 2008, the AdWords trademark policy for the UK and Ireland will change. Linking Issues Music VP Ian Rogers Moves to Start-upTwo months after acquiring FoxyTunes, and setting...
Utah Amends Trademark Protection Act (But Only After Some Drama), Technology and Marketing Law SEM Industry Issues Linking Issues & Social Media From the SEW blog: Organic Search Google Serves Up Search Within Search ResultsYesterday, Google...
Courts Need Consensus on Trademark Law and SearchThere's a bit of confusion in the courts surrounding keyword advertising, and overall search engine marketing issues. Linking Issues Yahoo is just the beginning for Microsoft.
Courts Need Consensus on Trademark Law and SearchThere's a bit of confusion in the courts surrounding keyword advertising, and overall search engine marketing issues. Want a snapshot of the day's search marketing news?
