Geico argued unsuccessfully that Google's ad platform created brand confusion. Geico lost its 2004 legal action against Google. The strategy by trademark owners seems to be finding a new argument and go to court.
Similar to the case dismissed against Geico, Rescuecom continued its legal battle and went to a Federal appelate court which should reach an opinion very soon. Google's allowing of advertising on trademarked keywords has received the support of the...
By now, most are familiar with the infamous Geico case, France's penchant for protecting brand names and the pending clickfraud case. Therefore, it was a pleasure, to hear views on meatier topics covered at the 2006 SES New York panel "Trademark...
The most recent big case on this issue was when Google settled with GEICO but no terms of the deal are noted in that case. News.com reports that Check 'n Go is suing Google over a trademark dispute where searches can type in "check n go" into...
While a judge's opinion had originally ruled that the sale of trademarked terms as keywords was lawful (in the GEICO case), the lingering issue was the usage of trademark terms in ad text by the search engines.
While a judge's opinion had originally ruled that the sale of trademarked terms as keywords was lawful (in the GEICO case), the lingering issue was the usage of trademark terms in ad text by the search engines.
In the US, the GEICO case found that linking ads to terms that are also trademarks was not confusing nor a trademark violation. Google's trademark policy differs in the US and the UK. You simply cannot use trademarked terms in ad COPY, if a...
Geico versus Google from iMedia Connection is a nice rundown on other cases on the docket that involve trademarks linked to search ads and how they have become more important now that the Google-GEICO case has been settled.
Google Victorious in Trademark Lawsuit with Geico Geico, Google settle lawsuit from Reuters notes that Google and Geico have settled their dispute over ads linked to terms that are also GEICO's trademarks.
Google may be liable for Geico trademark infringement. Geico: Geico Spin Machine Undermines Google Victory. Automating the Mining of the Deep Web Mike Bazeley's article: Diving deep into the Web, profiles a Bay Area start-up named Glenbrook...
District Court Judge Issues Written Decision in Geico v. Google AdWords Case covers a US court putting into print an earlier oral ruling that trademark terms in ad copy are bad but ads showing up in relation to trademarked terms are not.
Out-Law.com reports that the judge in the Geico v. Geico Direct? solely with regard to those sponsored links that use GEICO's trade marks in their headings or text. The judge found that there was infringement where the terms were used in the text...
On December 15th Google was victorious in a trademark-infringement lawsuit filed by GEICO in a U.S. Google Loses Trademark Infringement Case in France By Gary Price, Jan. However, Google loses trademark dispute in France from News.com reports it...
On December 15th Google was victorious in a trademark-infringement lawsuit filed by GEICO in a U.S. Google Loses Trademark Infringement Case in France By Gary Price, Jan. However, Google loses trademark dispute in France from News.com reports it...
On December 15th Google was victorious in a trademark-infringement lawsuit filed by GEICO in a U.S. More in the article: Google loses trademark dispute in France. This is not the first time Google has been taken to court over trademark infringement...
As it turned out, the Google-Geico case gave Google a victory in selling ads linked to words that are also trademarks. You won't understand trademark issues, if you don't contemplate the impact editorial listings may have on consumers who also view...
Google Versus Geico: What Does It Mean for Search Engine Marketers? Matt Naegar, one of our legal panelists at SES Chicago and general counsel for search marketing firm IMPAQT, looks at the Google-Geico ruling from a marketer's perspective in this...
Google Versus Geico: What Does It Mean for Search Engine Marketers? Matt Naegar, one of our legal panelists at SES Chicago and general counsel for search marketing firm IMPAQT, looks at the Google-Geico ruling from a marketer's perspective in this...
A recap and look ahead on the Google-Geico case, this time from MediaPost: Legal Threats Still Loom For Geico pledges to fight on; Google feels vindicated. Interesting commentary on the consumer confusion evidence introduced and how the survey was...
Matt Naegar, one of our legal panelists at SES Chicago and general counsel for search marketing firm IMPAQT, looks at the Google-Geico ruling in Google Versus Geico: What Does It Mean for Search Engine Marketers?
