In theory, this is significant because trademark owners would love to be able to assert a dilution claim against keyword advertisers along with the standard trademark infringement claim. But given the court's application of the old dilution...
Edina Realty is suing for trademark infringement and trademark dilution and would be the "first case" to do so, in court. Elinor Mills at News.com reports that a case where a competitor purchases a trademarked name in its PPC campaign is going to...
The basis of trademark law is to protect consumers from "confusion" as well as to protect businesses from "dilution" and unfair competition. Dilution" is the weakening "of the distinctive quality of the mark" -- but is applicable only to "famous...
Companies that have relied on unique names to set their brand apart from others are now facing increased competition online to come up on the top of search results, which may lead to brand dilution or customers being diverted away from the...
Companies that have relied on unique names to set their brand apart from others are now facing increased competition online to come up on the top of search results, which may lead to brand dilution or customers being diverted away from the...
