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Trademark Cases

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  1. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Rosetta Stone’s trademark infringement lawsuit against Google, first filed in 2009 and dismissed by a Virginia court in August 2010, has been revived by a federal appeals court. At issue: whether the sale of trademarked search keywords to the...

  2. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Also, to be fair, Google has a good record in honoring trademark infringements put forward by advertisers. In particular, channel partners are bidding on brand search terms, pushing up prices for hotels to attract direct customers, and in some...

  3. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    However, just recently, Google won similar cases for European Trademark Laws, Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a lawsuit over AdWords and adCenter ads displaying trademarked names.

  4. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    Language software company Rosetta Stone, which sued Google in 2007 over trademark infringement and lost in August, is taking their case to appeals court, paidContent reported: PaidContent said this indicates they have objections to AdWords...

  5. Porn and Gambling: Canaries in the SEM Coal Mine?

    MFA sites and affiliate marketing methods could change fast, as could branding and trademark usage. Moniker is named in Lane's suit, which may be a stretch unless registrars are required to check every possible trademark against all domain...

  6. SearchDay: Microsoft Unveils AdCenter Desktop Beta

    And Google is going to need the deep-pocketed advertisers currently being alienated by the lack of internal trademark policing. Measuring the Impact of Multichannel Marketing» BY THE NUMBERS: Understanding Web Analytics and ROIIn many cases, search...

  7. Trademark Law - What Search Marketers Should Know, Part 1

    That also means the search engines won't get involved in cases of trademark infringement in organic search results. Use the trademark in the actual ad copy Eric Goldman, assistant professor of law and director of the High Tech Law Institute at...

  8. Search and the Law: Attorney Deborah Wilcox

    Wilcox discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads. It really didn't seem that people had a fundamental...

  9. Search and the Law: Attorney Clarke Douglas Walton

    All of the major search engines now have their own internal PPC trademark policy. Walton discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers.