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  1. 21 Ways to Scale Content Promotion for Maximum Exposure

    Add a "Tweet for free access" button and get folks to share your content with their audience in trade for a free download. What’s more, that link passes equity, which boosts your asset’s ranking power and helps drive exponentially more traffic (via...

  2. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    Influencing rankings can be done in a totally decent fashion, but the SEO companies hired by lobby groups, multi-nationals, politicians, and countries, for example, collect and trade link value (mainly by creating and buying sites) as some sort of...

  3. SES New York is a Search Expo as well as an SEM Conference

    I always find useful products and services -- not to mention the trade-show tchotchke and promotional swag. Some of the world's leading brands and advertising agencies depend on SearchIgnite technology to power their online marketing campaigns.

  4. SES New York 2009 Offers an Expo Only Pass (Free in Advance)

    I always find useful products and services -- not to mention the trade-show tchotchke and promotional swag that I used to bring home. A "Power PPC Advertising Clinic," which will be held from 2:00 to 3:00 pm by David Szetela, CEO of Clix Marketing.

  5. Social Media Marketing for Small Business

    In order for a small business to utilize social media to its fullest, and to determine which social media it should be using as part of its effort, it must understand the trade-offs it faces. SMM Training solutions can again expedite the process...

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  6. Stupid SEO Spammers

    Their “proprietary trade secrets” don't seem to include, as far as I can tell, any blackhat techniques, so there is no need to worry about National Positions being the next Traffic Power (who cold-called me back in the day), but it's still a rip-off.

  7. Search Marketers' Wish Lists

    If it's not legal precedence that can be made, then possibly industry standards that the trade associations or engines will agree on and enforce through their platforms. Local search is a good example: we have yet to address the myriad accuracy...