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  1. Search Top Priority Among SMBs [Study]

    Trade Services such as plumbers and electricians were also included. The results of the survey show that for 2015, these SMBs view search marketing and pay-per-click (PPC) advertising as top priorities.

  2. Conflict of interest: banks call for unity on Eonia

    For a trade governed by a regular CSA in a positive rate environment, a collateral poster receives interest on the cash variation margin it posts to its counterparty. The bigger issue is whether some market participants decide to revalue portfolios...

  3. 'Revolving door' unique to financial regulators

    Rosa Abrantes-Metz, adjunct associate professor of economics at New York University, who in the past served as an economist at the Federal Trade Commission, says she is unsurprised by the data. The issue, commonly referred to as regulatory capture...

  4. The Journal of Risk (16.6)

    The use of derivatives, such as options, can alter the risk-return trade-off of an equity portfolio in very significant ways. They further generalize their approach to cooperative game-theoretic settings and show how these results apply with...

  5. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    With several ways for attendees to meet and trade ideas, ClickZ Live in San Francisco is an interactive playground for marketers. On August 11 at 6 p.m.look for a cocktail reception to welcome ClickZ Live attendees the night before the official...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Trade show participation consistently ranks in the top tier of tactics used to facilitate prospect communication, but it's also one of among the most difficult tactics to execute as well. More importantly, in-person discussion at a trade show...

  7. FTC Giving Native Advertising a Closer Look

    The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or...

  8. Google, Yahoo, Facebook, Microsoft Urge 'Greater Transparency' in PRISM Letter

    Today, we are proud to join dozens of our partners across the tech industry, civil society organizations, and trade associations to urge greater transparency by the U.S.government regarding national security demands for our users' information.