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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Trade show participation consistently ranks in the top tier of tactics used to facilitate prospect communication, but it's also one of among the most difficult tactics to execute as well. More importantly, in-person discussion at a trade show...

  2. FTC Giving Native Advertising a Closer Look

    The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or...

  3. Google, Yahoo, Facebook, Microsoft Urge 'Greater Transparency' in PRISM Letter

    Today, we are proud to join dozens of our partners across the tech industry, civil society organizations, and trade associations to urge greater transparency by the U.S.government regarding national security demands for our users' information.

  4. Product Listing Ads: How to Maximize Your Returns

    There is a quality score-esque trade-off of relevance involved. In most formats (these are still being tested and won't always be the same) five products will show beneath the banner, all in a row. Simply using a higher bid for a particular product...