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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility. Trade show participation consistently ranks in the top tier of tactics used to facilitate prospect communication, but...

  2. Take Attribution for a Test Drive Using a Secondary Profile

    It’s a topic at nearly every digital marketing conference as well as in most trade publications and blogs. Attribution has been a popular buzzword in the industry for years now. Yet, for all the talk and general acknowledgement of its importance...

  3. 4 Key Recommendations for B2B SEO in Industrial Markets

    As indicated in the first chart of the article, supplier sites, trade publications (online and offline), and the recommendations from colleagues and peers are also important. Not only will links help SEO, but visibility in key industry publications...

  4. Editor & Publisher Magazine Shutting Down After 108 Years

    Nielsen is selling eight other trade publications -- including The Hollywood Reporter and Billboard -- to e5 Global Media LLC, a new company formed by private equity firm Pluribus Capital Management, and Guggenheim Partners, a financial services...

  5. Build a Better Cesspool

    The old army offers payments to their writers and the same types of revenue-generating opportunities, including selling ads in their publications. If you are a writer, speaker or some other type of talent and you are getting paid for the trade you...

  6. The fourth estate is dead; long live the fourth estate

    In our industry, I reported that online publications and group blogs generated close to 88 percent of the coverage of SES Chicago and PubCon. In December 2007, I wrote an article for Search Engine Watch entitled, "Blogs are the new trade press.

  7. Print Journalists Optimistic...Or Not

    A recent survey of 1,231 journalists in traditional and non-traditional media, including newspaper and magazine journalists, television, radio and online reporters, and bloggers seemed to show that most journalists are optimistic about the future...

  8. SEM Vendor Checklist

    What trade publications (online or paper) do members of your staff write for, and on what topics? Common disasters include set-it-and-forget-it pay-per-click (PPC) campaigns that suddenly blow through obscene amounts of Content Match cash, organic...