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  1. IAB Promotes Data Transparency Within Interactive Advertising Industry

    The Interactive Advertising Bureau (IAB) today announced the release of "Data Usage & Control Primer: Best Practices & Definitions," a guide pioneered by the IAB's Data Usage and Control Taskforce. In July 2009 the IAB joined the nation's largest...

  2. Trade Groups Outline New Behavioral Advertising Standards

    The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB).

  3. Kevin Ryan discusses SES London and SES New York 2008

    Additionally, Ryan has volunteered his time with the Interactive Advertising Bureau (IAB), Search Engine Marketing Professional Organization (SEMPO), and several regional nonprofit organizations. Ryan recently founded a strategic consulting firm...

  4. Search Engine Standards, Please!

    The Summer 2002 Search Engine Strategies conference brought together a senior attorney from the Federal Trade Commission (FTC), a Search Engine Optimization (SEO) provider, and a Search Committee co-chair from the Interactive Advertising Bureau...

  5. Search Engine Marketing Finally Getting Respect

    But also notice how none of the studies mentioned, and done in conjunction with the Interactive Advertising Bureau, examined the effectiveness as paid listing-style ads among the choices tested. Since search engine marketers lack a trade...

  6. 2001 Search Engine Report Articles

    To solve this, the Interactive Advertising Bureau is now offering a list of robotic visitors. A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search...