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  1. Product Listing Ads: How to Maximize Your Returns

    There is a quality score-esque trade-off of relevance involved. You need to create a campaign that contains ad groups but no ads or keywords. In your ad groups you need to add: Product Listing Ads (PLAs) were introduced by Google last year as a way...

  2. FTC to Drop Vertical Search Antitrust Case Against Google? No Consumer Harm Found

    Federal Trade Commission (FTC) officials are reportedly thinking of dropping their antitrust case against Google, Bloomberg reports. While its being reported that the FTC doesn't have enough evidence to penalize Google, some advocacy groups insist...

  3. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to users and more power to the Federal Trade Commission. Fla.and two watchdog groups –  Consumer Watchdog and the...

  4. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    Influencing rankings can be done in a totally decent fashion, but the SEO companies hired by lobby groups, multi-nationals, politicians, and countries, for example, collect and trade link value (mainly by creating and buying sites) as some sort of...

  5. Creating an In-House Search Marketing Center of Excellence

    Just like any professional, as search marketers we also have our tools of the trade. Success depends on other groups contributing to search marketing. But when it comes to search marketing, much can be accomplished in a small to medium company by...

  6. Prostitutes Using Facebook For Marketing

    According to the survey the use of social media and other technologies has completely altered the trade on the ground, how it is marketed, client screening, income generation and safety. Though joiing the groups or liking the pages does not seem to...