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Trade Associations

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  1. Google, Yahoo, Facebook, Microsoft Urge 'Greater Transparency' in PRISM Letter

    Today, we are proud to join dozens of our partners across the tech industry, civil society organizations, and trade associations to urge greater transparency by the U.S.government regarding national security demands for our users' information.

  2. 7 Tips for Landing Page Greatness

    The logos of trade associations, acceptable payment methods, and money-back guarantee seals can all be powerful ways to make your visitors feel that transacting with you will be safe and secure. By viewing the page as a speed bump in the conversion...

  3. MagiCubes.com Uses YouTube Private Videos to Turn Straw into Gold

    We created videos to help with our proofing process, but about a year ago, we started targeting our various verticals — associations, pharmaceutical, travel — with Promoted Video ads. MagiCubes.com, which is headquartered in Los Angeles, started in...

  4. Does Google's Opt Out Widget Have Teeth?

    Advertising companies that are members of the Network Advertising Initiative (NAI) already let you opt out of tracking for the purposes of personalizing advertisements, and many online advertisers and trade associations have also joined a major...

  5. IAB Promotes Data Transparency Within Interactive Advertising Industry

    In July 2009 the IAB joined the nation's largest media and marketing trade associations in the release of "Self-Regulatory Principles for Online Behavioral Advertising" the industry's most comprehensive self-regulatory guidelines on privacy in...

  6. The Art of the Landing Page: 7 Tips For Increasing Conversions

    The logos of trade associations, acceptable payment methods, and money-back guarantee seals can all be powerful ways to make your visitors feel safer. But even without testing you can quickly eliminate several common mistakes that can instantly...

  7. Search Marketers' Wish Lists

    If it's not legal precedence that can be made, then possibly industry standards that the trade associations or engines will agree on and enforce through their platforms. So far, we've shared some New Years Resolutions, and predictions from several...