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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. Trade show participation consistently ranks in the top...

  2. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. Our membership includes the leaders and experts in the...

  3. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    Regulated by the Fair Trade Association”. Why would your trade media want to report on your product? Are you involved in any physical events, such as trade shows, conferences, and symposiums? Leveraging expert speaking appearances, award-wins and...

  4. Online Advertising: The End of Cookies?

    So when another news site pushes ads for the American Psychological Association's latest report using the Google ad exchange, I know we as an industry have officially crossed the line. As marketers, we always hope that the Federal Trade Commission...

  5. Trade Groups Outline New Behavioral Advertising Standards

    The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB).