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  1. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. Our membership includes the leaders and experts in the...

  2. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    Regulated by the Fair Trade Association”. Why would your trade media want to report on your product? Are you involved in any physical events, such as trade shows, conferences, and symposiums? Leveraging expert speaking appearances, award-wins and...

  3. Online Advertising: The End of Cookies?

    So when another news site pushes ads for the American Psychological Association's latest report using the Google ad exchange, I know we as an industry have officially crossed the line. As marketers, we always hope that the Federal Trade Commission...

  4. Trade Groups Outline New Behavioral Advertising Standards

    The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB).

  5. Yahoo Confirms Icahn Proxy Fight

    He is the 2007-2008 President of the American Law and Economics Association, and a former chair of the Business Association Section of the American Association of Law Teachers. Cuban has been the majority and controlling owner of the National...

  6. Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008

    SEMPO (Search Engine Marketing Professional Organization) is a non-profit association with over 780 members in 30 countries, representing thousands globally, working to increase awareness and promote the value of search engine marketing worldwide.