Apple did not violate Google patent, trade panel rules – ReutersWith victory, iPhones, iPads, and iPod touches won't face a U.S.import ban. One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and...
It'll be a week of really interesting, innovative and funny events over the course of the next week – all taking place on Twitter – and some of it linked back to things we'll do on TV, but all with the same perspective: to give comedians and fans...
There is a quality score-esque trade-off of relevance involved. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping's vertical product-specific results were...
It's a trade-off. I was certain it ran a lot deeper than that. When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. Then Eric Schmidt said as much in Edinborough.
Federal Trade Commission closed its 19-month search antitrust probe earlier this year after deciding that Google's demotion of competing websites was justifiable. Google has submitted proposals to address European Union (EU) concerns that the...
Contests and giveaways are the primary tools of the trade. Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they...
Following its $3 million donation to the hotline network, Google will have invested over $14 million in efforts to end the human trafficking trade. Google has donated $3 million to three firms that are using big data to aide in the fight against...
We'll actually trade it in exchange for their name and email address. Are you surrounded by web developers and graphic designers in your office every day? Do you need to communicate your ideas to them, but can't code yourself out of a paper bag or...
Also, Google was fined $22.5 million last year by the Federal Trade Commission (FTC) for tracking Safari browser users. Google's privacy director has resigned from her position after nearly 10 years of service at the search giant.
Many events like meet-ups, trade shows and product launches are a great way to meet people. Well, maybe you're thinking about link building the wrong way. Try thinking about link building as a way to build value and loyalty with people in your...
It's difficult to determine which technology to implement because many of the options have trade offs, and support for each technology can greatly vary by ad network and platform. Recent Gartner research revealed that global mobile ad expenditure...
The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure statements for online advertisements, ads and reviews.
For many, utilizing assets outside of trade show collateral is a second thought as the stress and strains of planning for a conference take their toll. With conference season officially underway, and content marketing receiving more attention from...
Federal Trade Commission said in 2010 that it would not be pursuing any action against Google as the company did not appear to have retained or utilised the data it had collected. Google has reached a settlement which would end the firm's long...
Google must immediately eliminate all such trade. Accused by the Environmental Investigation Agency (EIA) of promoting online sales of elephant and whale products, Google says that it moves quickly to remove material advertising ivory and products...
Familiar names include The Trade Desk, Media Math, AppNexus among a host of others. Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best?
Make sure you dedicate time to plan out your campaigns and don’t be afraid to trade off time planned for admin tasks for time spent on planning. Many of us work with a small marketing team. In fact, a recent marketing industry survey found that the...
If you’re an SEO by trade or someone who doesn’t have a robust writing background, then you definitely should explore content writing in industries such as journalism, marketing, and advertising to take cues from those who have refined techniques...
Google appears to be competing with sites like Alibaba.com to spur the online global trade market in the U.S. A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to...
So go through the trade press, read blogs and news sites on your client’s industry. Some of the most important pages in telling a client’s story are as dull as dishwater – and without an iota of passion.
