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  1. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    It's the same algorithm that returns lots of different web results, you know a hundred or even a thousand and then with those we just sort them in the order of what we think the trade-off of relevancy versus reputation, so we want something is...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Trade show participation consistently ranks in the top tier of tactics used to facilitate prospect communication, but it's also one of among the most difficult tactics to execute as well. This graph illustrates that trade shows are one of the most...

  3. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The practice has blossomed online in the form of native advertising, but now the Federal Trade Commission is poised to step in with new regulations. Publishers and advertisers have purposefully deceived consumers for decades with ads meant to look...

  4. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    The issue has already proved costly for Google, after an investigation by the Federal Trade Commission (FTC) led to a $22.5 million fine for the firm. Google has agreed to pay a settlement of $17 million to 38 U.S.states in order to end a probe...

  5. The Role of #Hashtags in Social Media and Search

    This is true with events like the #grammys, #oscars, or trade shows and conferences like SES #SES, Pubcon #Pubcon, and a multitude of others, many of which can be found under the Hashtag Category Directory for Conferences / Tradeshows and Events...

  6. In Memoriam: Ren Warmuz of Trellian

    Ren, who was a computer scientist, was the brains behind all of their products, while David runs the business side of things and is better known in the industry, attending many trade shows. The search engine marketing and domain industries lost one...

  7. FTC Giving Native Advertising a Closer Look

    The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or...

  8. 21 Ways to Scale Content Promotion for Maximum Exposure

    Add a "Tweet for free access" button and get folks to share your content with their audience in trade for a free download. The more people that see your content, the better chance you have of achieving your goals, be it developing brand awareness...

  9. Google Boldly Rejects UK Privacy Laws in Safari Snooping Case

    Federal Trade Commission. Google has told the UK High Court that it isn't subject to UK privacy laws because it is a U.S.company. Google is in court because it danced around security settings on the Apple iPhone and collected some users' personal...