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  1. Product Listing Ads: How to Maximize Your Returns

    There is a quality score-esque trade-off of relevance involved. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping's vertical product-specific results were...

  2. Will Google's Proposed Search Fixes End EU Antitrust Case?

    Federal Trade Commission closed its 19-month search antitrust probe earlier this year after deciding that Google's demotion of competing websites was justifiable. Google has submitted proposals to address European Union (EU) concerns that the...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    It's difficult to determine which technology to implement because many of the options have trade offs, and support for each technology can greatly vary by ad network and platform. Recent Gartner research revealed that global mobile ad expenditure...

  4. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    For many, utilizing assets outside of trade show collateral is a second thought as the stress and strains of planning for a conference take their toll. With conference season officially underway, and content marketing receiving more attention from...

  5. Google Pays $7 Million to Settle Street View Snooping Case

    Federal Trade Commission said in 2010 that it would not be pursuing any action against Google as the company did not appear to have retained or utilised the data it had collected. Google has reached a settlement which would end the firm's long...

  6. How to Use Journalism to Create Context for Keywords & Content

    If you’re an SEO by trade or someone who doesn’t have a robust writing background, then you definitely should explore content writing in industries such as journalism, marketing, and advertising to take cues from those who have refined techniques...

  7. How to Create ‘Passion Pieces’ That Inspire People to Link

    So go through the trade press, read blogs and news sites on your client’s industry. Some of the most important pages in telling a client’s story are as dull as dishwater – and without an iota of passion.