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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Ensure that you already have the right tools in place: You have a clear conversion action on your site and you are tracking it using a Floodlight (or multiple Floodlights) in DS. Though remarketing pays dividends, it's important to respect users...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    Tools like this can be used for short-term justifications for budget, says Adams. The idea is that with the new module, marketers control which set of pages should be tracked for content performance, and can use these reports to supplement the...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What tools exist to help localize existing content? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local...

  5. 5 Development Tricks Self-Sufficient Marketers Should Master

    Google Tag Manager was put into place to make our lives as non-coders much easier and limit the amount of effort needed to set up tracking and optimization tools on our websites. Tools like MarkdownPad for Windows and this browser version allow you...

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer usability metrics are significantly worse compared to desktop...