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  1. Evolution in Digital Marketing Skill Sets

    There are tools that facilitate this analysis, but the best marketers will be those that have the core skills to dig deeper. This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking tools. This same process must be done on your clients and here is a post I...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    Ensure that you already have the right tools in place: You have a clear conversion action on your site and you are tracking it using a Floodlight (or multiple Floodlights) in DS. Though remarketing pays dividends, it's important to respect users...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    Tools like this can be used for short-term justifications for budget, says Adams. The idea is that with the new module, marketers control which set of pages should be tracked for content performance, and can use these reports to supplement the...