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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For situations like this, a tag management system can be a lifesaver. Enter Google Tag Manager, a free tag management system from Google. You will need to spend some time learning the ins and outs of Google Tag Manager to effectively implement your...

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    According to The Search Agency's mobile experience scoring system, the top retailers are not always the leading mobile experience providers: Experian Marketing Services has been tracking trending product searches through data from Hitwise, showing...

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    For new relationships where the publisher is very particular about what they will put on their website, you can utilize a system like Compete to give you basic visitor metrics for the website, and break that number across the number of new pages.

  4. Social Media Automation: A Beginner's Guide for Small Business Owners

    People aren't very excited about retweeting news from a septic system cleaning business. Many don't have strong tracking or CRM, so they trust their gut. Large companies leverage considerable brand and reach with clever social media campaigns that...