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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you look at all of the data points as a system working together, it's easier to find and fix deficiencies. Are You Tracking Data and Making Improvements? Tracking data and making improvements as needed is crucial to a successful long-term SEO...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For situations like this, a tag management system can be a lifesaver. Enter Google Tag Manager, a free tag management system from Google. You will need to spend some time learning the ins and outs of Google Tag Manager to effectively implement your...

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    According to The Search Agency's mobile experience scoring system, the top retailers are not always the leading mobile experience providers: Experian Marketing Services has been tracking trending product searches through data from Hitwise, showing...

  5. How to Build an Analytics Package to Measure Off-Site Content Distribution

    For new relationships where the publisher is very particular about what they will put on their website, you can utilize a system like Compete to give you basic visitor metrics for the website, and break that number across the number of new pages.