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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. When it comes to the need for global brands to manage their advertising through one...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Are you using call-tracking software? How Does Call Tracking Work? There are two common types of call tracking options: If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its newly released content performance module.

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Support of Google AdWords RLSA adds another arrow to our customers...

  5. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  6. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Bitly also integrates into many third-party software packages, making it a great umbrella tool, as you can track within multiple platforms. Google Analytics does a nice job tracking the number of visitors to visit a website from different social...

  7. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    Marin Software recently announced a new way for businesses to collect data across the channels they want to market and advertise in. Marin's organic search partner Conductor now sends information to the software company on a regular basis related...

  8. How to Build an Analytics Package to Measure Off-Site Content Distribution

    You can actually create a pretty basic version of a tracking software using Google Spreadsheets. Because of this we define "analytics" as the software that gives us this insight, however true analytics is the system by which we measure any data or...