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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. Each release was tagged in Google Analytics tracking, and each release had a...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Software / Online Tools Software / Online Tools: Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc.

  3. Extending Your Google Analytics Functionality With the Application Gallery

    Like most modern software, Google Analytics has apps. For some people that might mean integration with a CRM or call tracking platform. The Google Analytics Application Gallery is broken down into categories like Business Intelligence, Email...

  4. Small Business Social Media: 3 Tips to Get Started

    Most businesses can create a valuable Facebook network, while Google+ is good in a B2B or software/technical market, and Pinterest is good in a homemaking/food/homegoods/fashion market. There are a lot of posts on setting up custom reports and...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    It could be that a client wants to rank first for "HR Software", and they currently rank fifth for that keyword with a conversion rate of 5 percent, while a similar keyword phrase, ‘HR Software for SMBs’, has a conversion rate of 10 percent and is...