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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Support of Google AdWords RLSA adds another arrow to our customers...

  2. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Bitly also integrates into many third-party software packages, making it a great umbrella tool, as you can track within multiple platforms. Google Analytics does a nice job tracking the number of visitors to visit a website from different social...

  4. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    Marin Software recently announced a new way for businesses to collect data across the channels they want to market and advertise in. Marin's organic search partner Conductor now sends information to the software company on a regular basis related...

  5. How to Build an Analytics Package to Measure Off-Site Content Distribution

    You can actually create a pretty basic version of a tracking software using Google Spreadsheets. Because of this we define "analytics" as the software that gives us this insight, however true analytics is the system by which we measure any data or...

  6. Google Analytics Adds Mobile Capabilities to Tag Manager

    Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps and a software development kit (SDK) to make it all work together. From social sharing buttons to analytics tracking code and everywhere in between...

  7. Social Media Automation: A Beginner's Guide for Small Business Owners

    Use software to schedule posts so your feeds look alive when you are asleep. Many don't have strong tracking or CRM, so they trust their gut. Small business know the reality, watching contests fall flat and their best efforts stall – leading them...