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Tracking Santa

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  1. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    Google has a long history of tracking Santa, even before they joined forces with NORAD in 2007, as they had previously offered their own Google Santa Tracking via Google Earth. We have been tracking Santa since 1955 using our military satellites...

  2. The Role of #Hashtags in Social Media and Search

    For example, hashtags have been used to announce the birth of Prince William and Kate's baby and annual posts by NORAD Ops Center using hashtags #Norad and #Santa tweets to provide updates on Santa's journey around the world Christmas Eve.

  3. AdWords Christmas List: 6 New Features Google Should Add in 2013

    So Santa Google, here's my list – please check it twice – this year I've been mostly nice. A tool to allow us to tag dates and times with changes, ideas, tweaks and more within the AdWords platform would make tracking the changes we made and the...

  4. Google & NORAD Track Santa; Bing Unveils 'Magical' Holiday Calendar

    The North American Aerospace Defense Command (NORAD) has been tracking Santa's position since 1955, when a misprinted ad led to children calling the airspace defense director of operations when they'd meant to call Old Saint Nick.

  5. MSN Virtual Earth vs Google Earth APIs

    From tracking diseases to tracking santa the uses are many. The battle of APIs between Google and Microsoft continues with the two companies' mapping software - the similarly named earth products seem to be the most popular of the mapping...

  6. The Future of Online Ads: Location, Location, Location

    Local search and geo-targeting will be key subjects at The Kelsey Group's ILM:08 Conference, November 19-21, in Santa Clara, California. The local relevance could mean better ad performance, via click-throughs, call tracking, or promotional codes.

  7. Web 2.0 Technologies and Search Visibility

    Tracking Santa Through NORAD & Google Earth, Search Engine Land What about search engines? Do these new technologies help search visibility or hurt it? A special report from the Search Engine Strategies conference, December 4-7, 2006, Chicago, IL...

  8. Daily SearchCast, Dec. 27, 2005: Ask Drops Jeeves Name In France, YouTube For Finding Video, A9's Amazon Discounts And MSN's Possible Pay To Search -- Will They Win Searchers & More!

    a patent revealing more on how the Google Suggest query refinement tool works, Google to offer a feed API, a new video search and sharing tool called YouTube, tips on tracking Santa for next year, will sharing money with searchers win an...

  9. Tracking Santa

    So be sure to check out the NORAD Santa Tracking site, where the group is now in its 50th year of providing this valuable service. I talk a bit more about it here: Tracking Santa Through The NORAD Web Site.