SEO News

Tracking Pixel

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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. At the end of January, Facebook announced the...

  2. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    Now when you set up an account, you'll be able to utilize one conversion pixel across multiple accounts. New Updates To AdWords Conversion Tracking Cross-Account Conversion Tracking This past week at SES San Francisco, I led a session on Advanced...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Some landing pages might not be working, or perhaps the AdWords conversion pixel isn’t firing, which could be a huge problem if you use CPA bidding. Alternatively, you can try enhanced CPC bidding (as long as you have conversion tracking installed...

  4. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Usually someone on the development team is making changes to a confirmation page that have nothing to do with a tracking pixel, but somehow the code disappears. Obviously, if tracking is removed from a website this is going to throw off your data.

  5. BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social

    BloomReach also introduces a tracking pixel, so clients can ensure pages match the look and feel of the site. Cloud marketing platform BloomReach has just announced their official launch, after three years operating under the radar out of Mountain...

  6. Campaign Overload: How Search Marketers Can Overcome Fragmentation

    Vendors will sell you on how easy it is to deploy their system by simply adding another pixel. The challenge of dealing with consumers across multiple channels and formats is only compounded by using disparate systems for tracking and analyzing...

  7. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Most engines have the same basic layout; however does a pixel change here and there make a difference? We teamed up with Dominik Johnson's eye-tracking study team at Explido WebMarketing to conduct an investigation into this fragmented world of cat...

  8. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    No proper pixel tracking It's Day 2 here at SES San Francisco, and if Day 1 is anything to go by, Day 2 is going to be a blinder. So grab your coffee and let's go. First up we have moderator, Jeff Ferguson (Local.com), with speakers Sacha Berlik...

  9. Don't Let Your Web Site Design Become a Nightmare

    They also understand how pixel perfection is impossible and won't put design objects in that require this, as trying to achieve it wastes valuable time and resources. I once spent 40 additional hours on a site just working on getting two lines to...

  10. Search Engine Forums Spotlight

    You can already use the conversion tracking pixel with other campaigns--and now they might offer real web analytics. April Fool's 2005 Search Recap Search Engine Watch Forums The search engines are all in a jovial mood this year, with April Fools...