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Tracking Measure Map

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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Map a social media strategic plan. Although marketers agree that lots of social media metrics are available, confusion remains on how to measure the actual benefits. The definition of the term in the broadest sense just attempts to measure the...

  2. Why Effectively Measuring Lead Performance in Mobile is Essential

    In mobile, there is a new engagement metric that is largely overlooked by marketers new to the space that is just as valuable, if not more valuable as a qualified lead measure, a call or completed forms: The access of map and driving directions.

  3. Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

    One way to measure your competition is to map out the share of voice for each segment relevant to your business. Key questions you might answer with such a map include: Also, map out the backlink profile for your competition’s top-ranked pages in A.

  4. Creative Messaging in a Direct Response World

    Location: Most profile pages contain a map of your location. When appropriate, the map should be augmented with other directional information and landmarks that aid in consumers finding your location (e.g.minutes from downtown in the Lakeview Mall).