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Tracking Eye

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  1. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. As an industry, we talk a lot about Google (and search engines in...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    The basic outline of this type of content marketing process with an eye toward attracting links goes something like this: Developing, tracking, and reporting KPIs in addition to links is essential to show value and position yourself for similar...

  3. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This is a shame considering real-time analytics is eye candy while segmentation can be business-changing. Sometimes you'll want to track things from one profile within another profile, such as tracking micro-conversions within your main ecommerce...