SEO News

Tracking Eye

RSS
  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    With the festive shopping season getting into full swing, search marketers have been busy concatenating keywords, developing negatives, and keeping a watchful eye on the competition. Then, more broadly, set up tracking of key topics and hashtags in...

  2. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. As an industry, we talk a lot about Google (and search engines in...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    The basic outline of this type of content marketing process with an eye toward attracting links goes something like this: Developing, tracking, and reporting KPIs in addition to links is essential to show value and position yourself for similar...

  4. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...