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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Additionally, keep an eye out for the sampling warning in the top right. When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates.

  2. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This is a shame considering real-time analytics is eye candy while segmentation can be business-changing. Sometimes you'll want to track things from one profile within another profile, such as tracking micro-conversions within your main ecommerce...

  4. Google Patents Pay-Per-Gaze Advertising

    The patents, which Google applied for in 2011, show images of a Google Glass-style headset, which would keep track of users' eye movements. It describes the idea as a "gaze-tracking device that communicates with a server", which in turn keeps track...