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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. Note: In addition, you can check out Groupon’s...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. The amount of information streaming in about mobile search every day can easily...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    This is a great way to track a hashtag or keyword for a campaign or event. If you signup you can get a three-day free trial, which may be adequate for an event or snapshot view of a campaign. Google Analytics does a nice job tracking the number of...

  4. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. If you're using a hashtag for a specific event, be sure to...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Auto-Event Tracking for GTM (Google Tag Manager) Doing so enables Google Analytics to provide multi-device tracking – demonstrating whether the visitor that came via PC also visited by way of mobile device, and providing data reflecting visitor...