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  1. 9 Ways to Prepare for a Future Without Cookie Tracking

    From a digital practitioner standpoint “do not track” is the least of my worries but upcoming news about Microsoft and Google pursuing cookie-less tracking capabilities indicates to me that education on how digital information is collected and...

  2. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]

    He advocates user education as a part of the social media marketing strategy: “I would encourage brands to help users with the transition and explain what is on offer in terms of functionality and content – you cannot simply assume they already know.

  3. Social Media ROI Metrics Main Stumbling Block For Brands' Global Campaigns [Poll]

    The main reasons they invoked for that choice is a) the lack of commitment on the part of their companies (27% on average but 38% at big firms and only 18% at smaller ones), b) the need for more metrics to justify the use of the social platform...